# What does Pippa Small use? Pippa Small (pippasmall.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-11-06). - Industry: Apparel & Fashion - Size: 11–50 employees - Based in: London, United Kingdom - Founded: 2007 - LinkedIn: https://www.linkedin.com/company/pippa-small-designs-ltd ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS records, Custom domain, Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code | | | [PushOwl](https://www.runsonwhat.com/reverse/pushowl) | Marketing | Website code | | | [PageFly](https://www.runsonwhat.com/reverse/pagefly) | Website & CMS | Website code | | | [Swym](https://www.runsonwhat.com/reverse/swym) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | ## FAQ ### What tools does Pippa Small use? As of November 2026, runsonwhat has found 24 tools at Pippa Small (pippasmall.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: Google Fonts, Vimeo and GSAP. Data & Observability: Google Analytics. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked November 6, 2026. ### What cloud does Pippa Small run on? Pippa Small uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on pippasmall.com. Amazon Web Services is used by 147,073 companies runsonwhat tracks. ### What email provider does Pippa Small use? Pippa Small uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 724,491 companies runsonwhat tracks. ### What payment provider does Pippa Small use? Pippa Small uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on pippasmall.com. PayPal is used by 35,178 companies runsonwhat tracks. ### What analytics tools does Pippa Small use? Pippa Small uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on pippasmall.com. Google Analytics is used by 906,141 companies runsonwhat tracks. ### What is Pippa Small's website built with? Pippa Small uses Shopify for its website, alongside PageFly, according to runsonwhat (November 2026). runsonwhat found Shopify through DNS records that point at Shopify and a subdomain. Shopify is used by 61,067 companies runsonwhat tracks. ### Does Pippa Small use Google Fonts? Yes. runsonwhat found Google Fonts at Pippa Small through Google Fonts code on pippasmall.com. Google Fonts is a Media & UI tool used by 826,062 companies runsonwhat tracks. ### Which companies have a tech stack similar to Pippa Small's? The companies with the stacks most like Pippa Small's are Galvin for Men, FORTY FIVE TEN, SAULT New England and Lulu Yasmine, according to runsonwhat (November 2026). Each shares 10 to 15 tools with Pippa Small, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Pippa Small uses? runsonwhat reads public records only. Of the 24 tools at Pippa Small, 16 were found through code on pippasmall.com, 4 through DNS records, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and pippasmall.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/pippasmall.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.