# What does Balanced Body, Inc. use?

Balanced Body, Inc. (pilates.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Health, Wellness and Fitness
- Size: 201–1,000 employees
- Based in: Sacramento, United States
- Founded: 1976
- LinkedIn: https://www.linkedin.com/company/balanced-body

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | 2021-05 |
| [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Gatsby](https://www.runsonwhat.com/reverse/gatsby) | Frontend | Website code |  |
| [Affirm](https://www.runsonwhat.com/reverse/affirm) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |
| [Heatmap](https://www.runsonwhat.com/reverse/heatmap-com) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS verification records, Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code |  |
| [Gorgias](https://www.runsonwhat.com/reverse/gorgias) | Support & Docs | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records, Website code |  |
| [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records |  |
| [AppRiver](https://www.runsonwhat.com/reverse/appriver) | Security & Compliance | Email records |  |
| [Userback](https://www.runsonwhat.com/reverse/userback) | Dev Tools | Website code |  |

## Recent changes at Balanced Body, Inc.

- 2026-10-20: started using [Microsoft Azure](https://www.runsonwhat.com/reverse/azure)

## FAQ

### What tools does Balanced Body use?

As of October 2026, runsonwhat has found 33 tools at Balanced Body (pilates.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Microsoft Azure. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026.

### What cloud does Balanced Body run on?

Balanced Body uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure and Netlify, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on pilates.com. Amazon Web Services is used by 145,704 companies runsonwhat tracks.

### What email provider does Balanced Body use?

Balanced Body uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 711,315 companies runsonwhat tracks.

### What does Balanced Body use for customer support?

Balanced Body uses Gorgias for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gorgias through Gorgias code on pilates.com. Gorgias is used by 3,936 companies runsonwhat tracks.

### What payment provider does Balanced Body use?

Balanced Body uses Affirm for payments and billing, according to runsonwhat (October 2026). runsonwhat found Affirm through Affirm code on pilates.com. Affirm is used by 1,228 companies runsonwhat tracks.

### What analytics tools does Balanced Body use?

Balanced Body uses Google Analytics for analytics, alongside Google Tag Manager and Heatmap, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on pilates.com. Google Analytics is used by 881,467 companies runsonwhat tracks.

### How long has Balanced Body used Microsoft Azure?

Balanced Body has used Microsoft Azure since at least May 2021, going by the first public certificate of the pilates.com subdomain that points at Microsoft Azure.

### Does Balanced Body use jQuery?

Yes. runsonwhat found jQuery at Balanced Body through jQuery code on pilates.com. jQuery is a Frontend tool used by 916,802 companies runsonwhat tracks.

### Does Balanced Body use AI tools?

Yes. runsonwhat has found Anthropic at Balanced Body; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Balanced Body may use more AI tools than these.

### Has Balanced Body changed tools recently?

Yes. On runsonwhat's rechecks, Balanced Body started using Microsoft Azure (latest on October 20, 2026). A change counts only between two checks of pilates.com done the same way.

### Which companies have a tech stack similar to Balanced Body's?

The companies with the stacks most like Balanced Body's are Sunny Health & Fitness, CD Peacock, Balance of Nature and Just Ingredients, according to runsonwhat (October 2026). Each shares 14 to 17 tools with Balanced Body, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Balanced Body uses?

runsonwhat reads public records only. Of the 33 tools at Balanced Body, 19 were found through code on pilates.com, 7 through DNS records, 5 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and pilates.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/pilates.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
