# What does Persoonality use? Persoonality (persoonality.nl) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-21). - Industry: Human Resources - Size: 51–200 employees - Based in: Apeldoorn, Netherlands - Founded: 1998 - LinkedIn: https://www.linkedin.com/company/persoonality ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Custom domain, Website config | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) | Marketing | DNS verification records | | | [Leadinfo](https://www.runsonwhat.com/reverse/leadinfo) | Sales & CRM | Website code | | | [Umbraco](https://www.runsonwhat.com/reverse/umbraco) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [CookieScript](https://www.runsonwhat.com/reverse/cookie-script) | Security & Compliance | Website code | | | [AFAS Software](https://www.runsonwhat.com/reverse/afas) | Finance & Legal | Email records | | ## FAQ ### What tools does Persoonality use? As of October 2026, runsonwhat has found 18 tools at Persoonality (persoonality.nl) in public records. Application: Anthropic and Auth0. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Exclaimer. Last checked October 21, 2026. ### What sales tools does Persoonality use? The sales tools runsonwhat has found at Persoonality are Leadinfo (October 2026); no CRM shows up in Persoonality's public records. runsonwhat found Leadinfo through Leadinfo code on persoonality.nl. Leadinfo is used by 5,961 companies runsonwhat tracks. ### What email provider does Persoonality use? Persoonality uses Microsoft 365 for email and office software, alongside Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on persoonality.nl. Microsoft 365 is used by 713,638 companies runsonwhat tracks. ### What analytics tools does Persoonality use? Persoonality uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on persoonality.nl. Google Analytics is used by 885,810 companies runsonwhat tracks. ### What is Persoonality's website built with? Persoonality uses Umbraco for its website, according to runsonwhat (October 2026). runsonwhat found Umbraco through Umbraco code on persoonality.nl. Umbraco is used by 1,733 companies runsonwhat tracks. ### What marketing software does Persoonality use? Persoonality uses Mailchimp for marketing, alongside Dynamics 365 Customer Insights, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 115,754 companies runsonwhat tracks. ### Does Persoonality use Google Ads? Yes. runsonwhat found Google Ads at Persoonality through Google Ads code on persoonality.nl. Google Ads is a Ads & Pixels tool used by 510,820 companies runsonwhat tracks. ### Does Persoonality use AI tools? Yes. runsonwhat has found Anthropic at Persoonality; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Persoonality may use more AI tools than these. ### Which companies have a tech stack similar to Persoonality's? The companies with the stacks most like Persoonality's are Dpa Microphones, Dewin Isolatie, het CCC and Eli Lilly Federal Credit Union, according to runsonwhat (October 2026). Each shares 6 to 8 tools with Persoonality, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Persoonality uses? runsonwhat reads public records only. Of the 18 tools at Persoonality, 9 were found through code on persoonality.nl, 5 through email records, 3 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and persoonality.nl about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/persoonality.nl (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.