# What does Personello GmbH use?

Personello GmbH (personello.com) shows public evidence of 16 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Retail
- Size: 51–200 employees
- Based in: Homburg, Germany
- Founded: 2003
- LinkedIn: https://www.linkedin.com/company/personello

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [CleverReach](https://www.runsonwhat.com/reverse/cleverreach) | Marketing | Email records |  |
| [Trusted Shops](https://www.runsonwhat.com/reverse/trusted-shops) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records |  |
| [DMARC Digests](https://www.runsonwhat.com/reverse/dmarcdigests) | Security & Compliance | Email records |  |
| [mailbox.org](https://www.runsonwhat.com/reverse/mailbox-org) | Workspace | Email records |  |

## Recent changes at Personello GmbH

- 2026-10-20: started using [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads)
- 2026-10-20: started using [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity)
- 2026-10-20: started using [Google Analytics](https://www.runsonwhat.com/reverse/ga)
- 2026-10-20: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads)
- 2026-10-20: started using [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm)
- 2026-10-20: started using [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel)
- 2026-10-20: started using [Pinterest](https://www.runsonwhat.com/reverse/pinterest)
- 2026-10-20: started using [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel)
- 2026-10-20: started using [Trusted Shops](https://www.runsonwhat.com/reverse/trusted-shops)

## FAQ

### What tools does Personello use?

As of October 2026, runsonwhat has found 16 tools at Personello (personello.com) in public records. Application: Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Atlassian, Mailjet and DMARC Digests. Last checked October 20, 2026.

### What email provider does Personello use?

Personello uses mailbox.org for email and office software, according to runsonwhat (October 2026). runsonwhat found mailbox.org through email records that authorize mailbox.org. mailbox.org is used by 297 companies runsonwhat tracks.

### What does Personello use for customer support?

Personello uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 41,713 companies runsonwhat tracks.

### What analytics tools does Personello use?

Personello uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on personello.com. Google Analytics is used by 877,524 companies runsonwhat tracks.

### What marketing software does Personello use?

Personello uses CleverReach for marketing, alongside Trusted Shops, according to runsonwhat (October 2026). runsonwhat found CleverReach through email records that authorize CleverReach. CleverReach is used by 3,463 companies runsonwhat tracks.

### Does Personello use Google Ads?

Yes. runsonwhat found Google Ads at Personello through Google Ads code on personello.com. Google Ads is a Ads & Pixels tool used by 495,629 companies runsonwhat tracks.

### Does Personello use AI tools?

Yes. runsonwhat has found Anthropic at Personello; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Personello may use more AI tools than these.

### Has Personello changed tools recently?

Yes. On runsonwhat's rechecks, Personello started using Microsoft Ads, Microsoft Clarity and Google Analytics (latest on October 20, 2026). A change counts only between two checks of personello.com done the same way.

### Which companies have a tech stack similar to Personello's?

The companies with the stacks most like Personello's are Sporthaus Marquardt, Schöner Leben, Harrys Collection and Boni-Shop DE, according to runsonwhat (October 2026). Each shares 2 to 6 tools with Personello, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Personello uses?

runsonwhat reads public records only. Of the 16 tools at Personello, 9 were found through code on personello.com, 5 through email records and 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and personello.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/personello.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
