# What does Perfume Direct use? Perfume Direct (perfumedirect.com) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-10-24). - Industry: Cosmetics - Size: 11–50 employees - Based in: Manchester, United Kingdom - LinkedIn: https://www.linkedin.com/company/perfume-direct ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Boost Commerce](https://www.runsonwhat.com/reverse/boost-commerce) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Triple Whale](https://www.runsonwhat.com/reverse/triple-whale) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [WhatsApp Business](https://www.runsonwhat.com/reverse/whatsapp) | Support & Docs | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, Email records, DNS records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code | | | [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Custom domain, Email records | 2022-02 | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code | | | [Rivo](https://www.runsonwhat.com/reverse/rivo) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records | | ## FAQ ### What tools does Perfume Direct use? As of October 2026, runsonwhat has found 31 tools at Perfume Direct (perfumedirect.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: jQuery, Google Fonts and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and WhatsApp Business. Company Ops: Microsoft 365, SendGrid and Cookiebot. Last checked October 24, 2026. ### What email provider does Perfume Direct use? Perfume Direct uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 715,787 companies runsonwhat tracks. ### What does Perfume Direct use for customer support? Perfume Direct uses WhatsApp Business for customer support and documentation, alongside Freshdesk, according to runsonwhat (October 2026). runsonwhat found WhatsApp Business through WhatsApp Business code on perfumedirect.com. WhatsApp Business is used by 136,853 companies runsonwhat tracks. ### What payment provider does Perfume Direct use? Perfume Direct uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on perfumedirect.com. PayPal is used by 34,938 companies runsonwhat tracks. ### What analytics tools does Perfume Direct use? Perfume Direct uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Triple Whale, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on perfumedirect.com. Google Analytics is used by 894,444 companies runsonwhat tracks. ### What is Perfume Direct's website built with? Perfume Direct uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and email records. Shopify is used by 60,121 companies runsonwhat tracks. ### How long has Perfume Direct used Freshdesk? Perfume Direct has used Freshdesk since at least February 2022, going by the first public certificate of the perfumedirect.com subdomain that points at Freshdesk. ### Does Perfume Direct use jQuery? Yes. runsonwhat found jQuery at Perfume Direct through jQuery code on perfumedirect.com. jQuery is a Frontend tool used by 923,389 companies runsonwhat tracks. ### Which companies have a tech stack similar to Perfume Direct's? The companies with the stacks most like Perfume Direct's are R+Co, Voluspa, Fins And Feathers and K-Laba, according to runsonwhat (October 2026). Each shares 9 to 20 tools with Perfume Direct, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Perfume Direct uses? runsonwhat reads public records only. Of the 31 tools at Perfume Direct, 21 were found through code on perfumedirect.com, 5 through email records, 2 through DNS records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and perfumedirect.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/perfumedirect.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.