# What does M-F Athletic Company & Perform Better use? M-F Athletic Company & Perform Better (performbetter.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-19). - Industry: Sports - Size: 51–200 employees - Founded: 1960 - LinkedIn: https://www.linkedin.com/company/m-f-athletic-company-&-perform-better ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Typesense](https://www.runsonwhat.com/reverse/typesense) | Search | Website code | | | [Zakeke](https://www.runsonwhat.com/reverse/zakeke) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Noibu](https://www.runsonwhat.com/reverse/noibu) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code | | | [Gorgias](https://www.runsonwhat.com/reverse/gorgias) | Support & Docs | Website code | | | [BigCommerce](https://www.runsonwhat.com/reverse/bigcommerce) | Website & CMS | Email records, Website code | | | [Shogun](https://www.runsonwhat.com/reverse/shogun) | Website & CMS | Website code | | | [BrightEdge](https://www.runsonwhat.com/reverse/brightedge) | Marketing | Website code | | | [Listrak](https://www.runsonwhat.com/reverse/listrak) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [CookieScript](https://www.runsonwhat.com/reverse/cookie-script) | Security & Compliance | Website code | | | [Detectify](https://www.runsonwhat.com/reverse/detectify) | Security & Compliance | DNS verification records, Website code | | | [EqualWeb](https://www.runsonwhat.com/reverse/equalweb) | Security & Compliance | Website code | | | [Nagich](https://www.runsonwhat.com/reverse/nagich) | Security & Compliance | Website code | | ## Recent changes at M-F Athletic Company & Perform Better - 2026-10-19: stopped using [Apple Business](https://www.runsonwhat.com/reverse/apple) - 2026-10-19: stopped using [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) ## FAQ ### What tools does M-F Athletic Company & Perform Better use? As of October 2026, runsonwhat has found 33 tools at M-F Athletic Company & Perform Better (performbetter.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Microsoft Clarity and VWO. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Mailchimp Transactional, Valimail and Mimecast. Last checked October 19, 2026. ### What cloud does M-F Athletic Company & Perform Better run on? M-F Athletic Company & Perform Better uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on performbetter.com. Amazon Web Services is used by 145,604 companies runsonwhat tracks. ### What does M-F Athletic Company & Perform Better use for customer support? M-F Athletic Company & Perform Better uses Gorgias for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gorgias through Gorgias code on performbetter.com. Gorgias is used by 3,903 companies runsonwhat tracks. ### What analytics tools does M-F Athletic Company & Perform Better use? M-F Athletic Company & Perform Better uses Google Analytics for analytics, alongside Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on performbetter.com. Google Analytics is used by 878,019 companies runsonwhat tracks. ### What is M-F Athletic Company & Perform Better's website built with? M-F Athletic Company & Perform Better uses BigCommerce for its website, alongside Shogun, according to runsonwhat (October 2026). runsonwhat found BigCommerce through email records that authorize BigCommerce and code on performbetter.com. BigCommerce is used by 2,731 companies runsonwhat tracks. ### What marketing software does M-F Athletic Company & Perform Better use? M-F Athletic Company & Perform Better uses Mailchimp for marketing, alongside Yotpo, BrightEdge and Listrak, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on performbetter.com. Mailchimp is used by 114,894 companies runsonwhat tracks. ### Does M-F Athletic Company & Perform Better use jQuery? Yes. runsonwhat found jQuery at M-F Athletic Company & Perform Better through jQuery code on performbetter.com. jQuery is a Frontend tool used by 914,528 companies runsonwhat tracks. ### Has M-F Athletic Company & Perform Better changed tools recently? Yes. On runsonwhat's rechecks, M-F Athletic Company & Perform Better stopped using Apple Business and Microsoft 365 (latest on October 19, 2026). A change counts only between two checks of performbetter.com done the same way. ### Which companies have a tech stack similar to M-F Athletic Company & Perform Better's? The companies with the stacks most like M-F Athletic Company & Perform Better's are Alfred Dunner, All-Clad, U.S. Polo Assn. and Heroes Apparel, according to runsonwhat (October 2026). Each shares 12 to 18 tools with M-F Athletic Company & Perform Better, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what M-F Athletic Company & Perform Better uses? runsonwhat reads public records only. Of the 33 tools at M-F Athletic Company & Perform Better, 26 were found through code on performbetter.com, 4 through email records and 3 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and performbetter.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/performbetter.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.