# What does Penningtons use?

Penningtons (penningtons.com) shows public evidence of 16 tools, according to runsonwhat (last checked 2026-10-10).

- Industry: Clothing
- Based in: Canada
- Founded: 1967

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [SpeedCurve](https://www.runsonwhat.com/reverse/speedcurve) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS verification records, DNS records, Website code |  |
| [Braze](https://www.runsonwhat.com/reverse/braze) | Marketing | Website code |  |
| [PowerReviews](https://www.runsonwhat.com/reverse/powerreviews) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [hCaptcha](https://www.runsonwhat.com/reverse/hcaptcha) | Security & Compliance | Website code |  |
| [Cisco Secure Email](https://www.runsonwhat.com/reverse/cisco-email) | Security & Compliance | Email records |  |

## Recent changes at Penningtons

- 2026-10-10: stopped using [Adobe](https://www.runsonwhat.com/reverse/adobe)
- 2026-10-10: stopped using [Anthropic](https://www.runsonwhat.com/reverse/anthropic)
- 2026-10-10: stopped using [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel)
- 2026-10-10: stopped using [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics)
- 2026-10-10: stopped using [Validity](https://www.runsonwhat.com/reverse/validity)

## FAQ

### What tools does Penningtons use?

As of October 2026, runsonwhat has found 16 tools at Penningtons (penningtons.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, React and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Shopify, Braze and PowerReviews. Company Ops: Microsoft 365, hCaptcha and Cisco Secure Email. Last checked October 10, 2026.

### What email provider does Penningtons use?

Penningtons uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 701,710 companies runsonwhat tracks.

### What payment provider does Penningtons use?

Penningtons uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on penningtons.com. PayPal is used by 33,816 companies runsonwhat tracks.

### What analytics tools does Penningtons use?

Penningtons uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on penningtons.com. Google Analytics is used by 853,379 companies runsonwhat tracks.

### What is Penningtons's website built with?

Penningtons uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and a DNS verification record. Shopify is used by 58,813 companies runsonwhat tracks.

### What marketing software does Penningtons use?

Penningtons uses Braze for marketing, alongside PowerReviews, according to runsonwhat (October 2026). runsonwhat found Braze through Braze code on penningtons.com. Braze is used by 1,342 companies runsonwhat tracks.

### Does Penningtons use Google Fonts?

Yes. runsonwhat found Google Fonts at Penningtons through Google Fonts code on penningtons.com. Google Fonts is a Media & UI tool used by 791,675 companies runsonwhat tracks.

### Has Penningtons changed tools recently?

Yes. On runsonwhat's rechecks, Penningtons stopped using Adobe, Anthropic and Meta Pixel (latest on October 10, 2026). A change counts only between two checks of penningtons.com done the same way.

### Which companies have a tech stack similar to Penningtons's?

The companies with the stacks most like Penningtons' are Reitmans, RW&CO, Matalan UK and Duluth Trading Company, according to runsonwhat (October 2026). Each shares 9 to 21 tools with Penningtons, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Penningtons uses?

runsonwhat reads public records only. Of the 16 tools at Penningtons, 10 were found through code on penningtons.com, 2 through email records, 2 through subdomains that point at the vendor, 1 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and penningtons.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/penningtons.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
