# What does PenguinData use? PenguinData (penguindata.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-11-08). - Industry: Software - Size: 11–50 employees - Based in: Richardson, United States - Founded: 2006 - LinkedIn: https://www.linkedin.com/company/penguindata-workforce-management-inc- ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | DNS verification records, Custom domain, Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Moosend](https://www.runsonwhat.com/reverse/moosend) | Marketing | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records | | | [Cloudflare Email Security](https://www.runsonwhat.com/reverse/cloudflare-email-security) | Security & Compliance | Email records | | ## Recent changes at PenguinData - 2026-10-31: started using [Cloudflare Email Security](https://www.runsonwhat.com/reverse/cloudflare-email-security) ## FAQ ### What tools does PenguinData use? As of November 2026, runsonwhat has found 24 tools at PenguinData (penguindata.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Font Awesome and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, reCAPTCHA and Apple Business. Last checked November 8, 2026. ### What cloud does PenguinData run on? PenguinData uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on penguindata.com. Amazon Web Services is used by 147,481 companies runsonwhat tracks. ### What CRM does PenguinData use? PenguinData uses HubSpot for its CRM, alongside ZoomInfo, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on penguindata.com. HubSpot is used by 97,633 companies runsonwhat tracks. ### What email provider does PenguinData use? PenguinData uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 734,171 companies runsonwhat tracks. ### What analytics tools does PenguinData use? PenguinData uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on penguindata.com. Google Analytics is used by 903,921 companies runsonwhat tracks. ### What marketing software does PenguinData use? PenguinData uses Pardot for marketing, alongside Moosend, according to runsonwhat (November 2026). runsonwhat found Pardot through a DNS verification record for Pardot and a subdomain. Pardot is used by 21,025 companies runsonwhat tracks. ### Does PenguinData use Google Fonts? Yes. runsonwhat found Google Fonts at PenguinData through Google Fonts code on penguindata.com. Google Fonts is a Media & UI tool used by 825,592 companies runsonwhat tracks. ### Has PenguinData changed tools recently? Yes. On runsonwhat's rechecks, PenguinData started using Cloudflare Email Security (latest on October 31, 2026). A change counts only between two checks of penguindata.com done the same way. ### Which companies have a tech stack similar to PenguinData's? The companies with the stacks most like PenguinData's are TalentWorld, Mississippi Today, Crisis24 and Women's March, according to runsonwhat (November 2026). Each shares 9 to 14 tools with PenguinData, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what PenguinData uses? runsonwhat reads public records only. Of the 24 tools at PenguinData, 13 were found through code on penguindata.com, 7 through DNS records, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and penguindata.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/penguindata.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.