# What does Pendulum use?

Pendulum (pendulumlife.com) shows public evidence of 45 tools, according to runsonwhat (last checked 2026-10-31).

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [Skio](https://www.runsonwhat.com/reverse/skio) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |
| [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |
| [Triple Whale](https://www.runsonwhat.com/reverse/triple-whale) | Analytics | Website code |  |
| [Heap](https://www.runsonwhat.com/reverse/heap) | Analytics | Website code |  |
| [Intelligems](https://www.runsonwhat.com/reverse/intelligems) | Flags & Experiments | Website code |  |
| [Visually](https://www.runsonwhat.com/reverse/visually) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS verification records, Email records, DNS records, Custom domain, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code |  |
| [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code |  |
| [Typeform](https://www.runsonwhat.com/reverse/typeform) | Marketing | Website code |  |
| [Spotify Ads](https://www.runsonwhat.com/reverse/spotify-ads) | Ads & Pixels | Website code |  |
| [Stamped](https://www.runsonwhat.com/reverse/stamped) | Marketing | Website code |  |
| [Dstillery](https://www.runsonwhat.com/reverse/dstillery) | Ads & Pixels | Website code |  |
| [Sierra](https://www.runsonwhat.com/reverse/sierra) | Support & Docs | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [Riskified](https://www.runsonwhat.com/reverse/riskified) | Security & Compliance | Website code |  |

## Recent changes at Pendulum

- 2026-10-21: started using [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads)
- 2026-10-21: started using [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight)
- 2026-10-21: started using [llms.txt](https://www.runsonwhat.com/reverse/llms-txt)
- 2026-10-21: started using [Vimeo](https://www.runsonwhat.com/reverse/vimeo)

## FAQ

### What tools does Pendulum use?

As of November 2026, runsonwhat has found 45 tools at Pendulum (pendulumlife.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, SendGrid and CookieYes. Last checked October 31, 2026.

### What cloud does Pendulum run on?

Pendulum uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on pendulumlife.com. Amazon Web Services is used by 146,879 companies runsonwhat tracks.

### What email provider does Pendulum use?

Pendulum uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on pendulumlife.com. Google Workspace is used by 412,600 companies runsonwhat tracks.

### What does Pendulum use for customer support?

Pendulum uses Sierra for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Sierra through Sierra code on pendulumlife.com. Sierra is used by 105 companies runsonwhat tracks.

### What payment provider does Pendulum use?

Pendulum uses PayPal for payments and billing, alongside Skio, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on pendulumlife.com. PayPal is used by 35,167 companies runsonwhat tracks.

### What analytics tools does Pendulum use?

Pendulum uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and PostHog, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on pendulumlife.com. Google Analytics is used by 905,989 companies runsonwhat tracks.

### Does Pendulum use jQuery?

Yes. runsonwhat found jQuery at Pendulum through jQuery code on pendulumlife.com. jQuery is a Frontend tool used by 929,916 companies runsonwhat tracks.

### Does Pendulum use AI tools?

Yes. runsonwhat has found OpenAI at Pendulum; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Pendulum may use more AI tools than these.

### Has Pendulum changed tools recently?

Yes. On runsonwhat's rechecks, Pendulum started using Microsoft Ads, LinkedIn Insight Tag and llms.txt (latest on October 21, 2026). A change counts only between two checks of pendulumlife.com done the same way.

### Which companies have a tech stack similar to Pendulum's?

The companies with the stacks most like Pendulum's are Faherty Brand, Bonafide, Alo and Supergoop!, according to runsonwhat (November 2026). Each shares 18 to 24 tools with Pendulum, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Pendulum uses?

runsonwhat reads public records only. Of the 45 tools at Pendulum, 35 were found through code on pendulumlife.com, 6 through DNS records, 2 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and pendulumlife.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/pendulumlife.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
