# What does Payson Checkout use?

Payson Checkout (payson.se) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-11-10).

- Based in: Sweden
- Founded: 2003
- LinkedIn: https://www.linkedin.com/company/svea-bank

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Astro](https://www.runsonwhat.com/reverse/astro) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Website code |  |
| [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code |  |
| [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code |  |
| [Adform](https://www.runsonwhat.com/reverse/adform) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |

## Recent changes at Payson Checkout

- 2026-11-03: started using [web-vitals](https://www.runsonwhat.com/reverse/web-vitals)

## FAQ

### What tools does Payson Checkout use?

As of November 2026, runsonwhat has found 19 tools at Payson Checkout (payson.se) in public records. Application: Astro. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Cookiebot. Last checked November 10, 2026.

### What CRM does Payson Checkout use?

Payson Checkout uses HubSpot for its CRM, alongside Dealfront, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on payson.se. HubSpot is used by 98,120 companies runsonwhat tracks.

### What analytics tools does Payson Checkout use?

Payson Checkout uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Matomo, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on payson.se. Google Analytics is used by 904,839 companies runsonwhat tracks.

### What marketing software does Payson Checkout use?

Payson Checkout uses ActiveCampaign for marketing, according to runsonwhat (November 2026). runsonwhat found ActiveCampaign through ActiveCampaign code on payson.se. ActiveCampaign is used by 17,827 companies runsonwhat tracks.

### What monitoring tools does Payson Checkout use?

Payson Checkout uses web-vitals for monitoring, according to runsonwhat (November 2026). runsonwhat found web-vitals through web-vitals code on payson.se. web-vitals is used by 29,893 companies runsonwhat tracks.

### Does Payson Checkout use Google Ads?

Yes. runsonwhat found Google Ads at Payson Checkout through Google Ads code on payson.se. Google Ads is a Ads & Pixels tool used by 540,949 companies runsonwhat tracks.

### Has Payson Checkout changed tools recently?

Yes. On runsonwhat's rechecks, Payson Checkout started using web-vitals (latest on November 3, 2026). A change counts only between two checks of payson.se done the same way.

### How does runsonwhat know what Payson Checkout uses?

runsonwhat reads public records only. Of the 19 tools at Payson Checkout, 19 were found through code on payson.se. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and payson.se about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/payson.se (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.