# What does Paydata use?

Paydata (paydata.co.uk) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-11-09).

- Industry: Human Resources
- Size: 11–50 employees
- Based in: Peterborough, United Kingdom
- Founded: 1995
- LinkedIn: https://www.linkedin.com/company/paydata-ltd

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [ShareThis](https://www.runsonwhat.com/reverse/sharethis) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [tawk.to](https://www.runsonwhat.com/reverse/tawk) | Support & Docs | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code |  |

## FAQ

### What tools does Paydata use?

As of November 2026, runsonwhat has found 18 tools at Paydata (paydata.co.uk) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and ShareThis. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and Mailgun. Last checked November 9, 2026.

### What email provider does Paydata use?

Paydata uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 732,683 companies runsonwhat tracks.

### What does Paydata use for customer support?

Paydata uses tawk.to for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found tawk.to through tawk.to code on paydata.co.uk. tawk.to is used by 17,445 companies runsonwhat tracks.

### What analytics tools does Paydata use?

Paydata uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Crazy Egg, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on paydata.co.uk. Google Analytics is used by 903,823 companies runsonwhat tracks.

### What is Paydata's website built with?

Paydata uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on paydata.co.uk. WordPress is used by 606,727 companies runsonwhat tracks.

### What marketing software does Paydata use?

Paydata uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 118,882 companies runsonwhat tracks.

### Does Paydata use jQuery?

Yes. runsonwhat found jQuery at Paydata through jQuery code on paydata.co.uk. jQuery is a Frontend tool used by 927,201 companies runsonwhat tracks.

### How does runsonwhat know what Paydata uses?

runsonwhat reads public records only. Of the 18 tools at Paydata, 14 were found through code on paydata.co.uk, 2 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and paydata.co.uk about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/paydata.co.uk (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.