# What does PAYBACK use?

PAYBACK (payback.it) shows public evidence of 10 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: Marketing and Advertising
- Size: 51–200 employees
- Based in: Roma, Italy
- LinkedIn: https://www.linkedin.com/company/payback-italia

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Adjust](https://www.runsonwhat.com/reverse/adjust) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [MailUp](https://www.runsonwhat.com/reverse/mailup) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Imperva](https://www.runsonwhat.com/reverse/imperva) | Security & Compliance | Custom domain, Website code |  |

## Recent changes at PAYBACK

- 2026-11-11: stopped using [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager)
- 2026-11-11: stopped using [YouTube](https://www.runsonwhat.com/reverse/youtube)

## FAQ

### What tools does PAYBACK use?

As of November 2026, runsonwhat has found 10 tools at PAYBACK (payback.it) in public records. Edge & Hosting: Cloudflare and Google Cloud. Application: jQuery. Data & Observability: Adjust. Go-to-market: MailUp. Company Ops: reCAPTCHA, GlobalSign and DigiCert. Last checked November 11, 2026.

### What cloud does PAYBACK run on?

PAYBACK uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through Google Cloud code on payback.it. Google Cloud is used by 78,019 companies runsonwhat tracks.

### What analytics tools does PAYBACK use?

PAYBACK uses Adjust for analytics, according to runsonwhat (November 2026). runsonwhat found Adjust through Adjust code on payback.it. Adjust is used by 517 companies runsonwhat tracks.

### What marketing software does PAYBACK use?

PAYBACK uses MailUp for marketing, according to runsonwhat (November 2026). runsonwhat found MailUp through email records that authorize MailUp. MailUp is used by 2,706 companies runsonwhat tracks.

### Does PAYBACK use jQuery?

Yes. runsonwhat found jQuery at PAYBACK through jQuery code on payback.it. jQuery is a Frontend tool used by 927,260 companies runsonwhat tracks.

### Has PAYBACK changed tools recently?

Yes. On runsonwhat's rechecks, PAYBACK stopped using Adobe Audience Manager and YouTube (latest on November 11, 2026). A change counts only between two checks of payback.it done the same way.

### Which companies have a tech stack similar to PAYBACK's?

The companies with the stacks most like PAYBACK's are lindependant.fr, Astroyogi, Pinger and Go Zayaan, according to runsonwhat (November 2026). Each shares 2 to 3 tools with PAYBACK, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what PAYBACK uses?

runsonwhat reads public records only. Of the 10 tools at PAYBACK, 5 were found through code on payback.it, 3 through DNS records, 1 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and payback.it about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/payback.it (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.