# What does Pastell Data AB use?

Pastell Data AB (pastelldata.com) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-10-30).

- Industry: Software
- Size: 11–50 employees
- Based in: Malmö, Sweden
- Founded: 1995
- LinkedIn: https://www.linkedin.com/company/brp-systems-ab

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |

## FAQ

### What tools does Pastell Data use?

As of October 2026, runsonwhat has found 12 tools at Pastell Data (pastelldata.com) in public records. Edge & Hosting: Cloudflare and Google Cloud. Application: Lottie. Data & Observability: Google Analytics. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365 and Cookiebot. Last checked October 30, 2026.

### What cloud does Pastell Data run on?

Pastell Data uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 76,314 companies runsonwhat tracks.

### What CRM does Pastell Data use?

Pastell Data uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot. HubSpot is used by 95,228 companies runsonwhat tracks.

### What email provider does Pastell Data use?

Pastell Data uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,733 companies runsonwhat tracks.

### What analytics tools does Pastell Data use?

Pastell Data uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on pastelldata.com. Google Analytics is used by 894,716 companies runsonwhat tracks.

### What is Pastell Data's website built with?

Pastell Data uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS and code on pastelldata.com. HubSpot CMS is used by 33,531 companies runsonwhat tracks.

### Does Pastell Data use Cloudflare?

Yes. runsonwhat found Cloudflare at Pastell Data through Cloudflare code on pastelldata.com. Cloudflare is a CDN & Edge tool used by 711,918 companies runsonwhat tracks.

### How does runsonwhat know what Pastell Data uses?

runsonwhat reads public records only. Of the 12 tools at Pastell Data, 7 were found through code on pastelldata.com, 2 through DNS records, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and pastelldata.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/pastelldata.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.