# What does DPG Media use?

DPG Media (parool.nl) shows public evidence of 36 tools, according to runsonwhat (last checked 2026-10-20).

- Based in: Netherlands
- Founded: 1995
- LinkedIn: https://www.linkedin.com/company/het-parool

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records, Website code | 2017-11 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [Usabilla](https://www.runsonwhat.com/reverse/usabilla) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code, Website config |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Email records, Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code |  |
| [Lotame](https://www.runsonwhat.com/reverse/lotame) | Ads & Pixels | Website code |  |
| [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code |  |
| [Cxense](https://www.runsonwhat.com/reverse/cxense) | Marketing | Website code |  |
| [PushEngage](https://www.runsonwhat.com/reverse/pushengage) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records, Website code |  |
| [Flowmailer](https://www.runsonwhat.com/reverse/flowmailer) | Email Delivery | Email records |  |

## FAQ

### What tools does DPG Media use?

As of October 2026, runsonwhat has found 36 tools at DPG Media (parool.nl) in public records. Edge & Hosting: Amazon Web Services and Akamai. Application: Google Fonts, React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Google Ad Manager. Company Ops: Microsoft 365, Google Workspace and Atlassian. Last checked October 20, 2026.

### What cloud does DPG Media run on?

DPG Media uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on parool.nl. Amazon Web Services is used by 146,153 companies runsonwhat tracks.

### What email provider does DPG Media use?

DPG Media uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 716,650 companies runsonwhat tracks.

### What analytics tools does DPG Media use?

DPG Media uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and comScore, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on parool.nl. Google Analytics is used by 892,339 companies runsonwhat tracks.

### What is DPG Media's website built with?

DPG Media uses Contentful for its website, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on parool.nl. Contentful is used by 4,247 companies runsonwhat tracks.

### What marketing software does DPG Media use?

DPG Media uses Klaviyo for marketing, alongside Pardot, Cxense and PushEngage, according to runsonwhat (October 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo. Klaviyo is used by 35,654 companies runsonwhat tracks.

### How long has DPG Media used Akamai?

DPG Media has used Akamai since at least November 2017, going by the first public certificate of the parool.nl subdomain that points at Akamai.

### Does DPG Media use Google Fonts?

Yes. runsonwhat found Google Fonts at DPG Media through Google Fonts code on parool.nl. Google Fonts is a Media & UI tool used by 817,433 companies runsonwhat tracks.

### Which companies have a tech stack similar to DPG Media's?

The companies with the stacks most like DPG Media's are Flair, vtwonen, Margriet and Story, according to runsonwhat (October 2026). Each shares 25 to 29 tools with DPG Media, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what DPG Media uses?

runsonwhat reads public records only. Of the 36 tools at DPG Media, 18 were found through code on parool.nl, 6 through DNS records, 6 through website configuration files, 5 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and parool.nl about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/parool.nl (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
