# What does Paramount Global use? Paramount Global (paramountglobal.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-11-11). - Industry: Packaging and Containers - Size: 51–200 employees - Based in: La Mirada, United States - Founded: 1976 - LinkedIn: https://www.linkedin.com/company/paramount-global ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS verification records, DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Resend](https://www.runsonwhat.com/reverse/resend) | Email Delivery | Email records | | ## Recent changes at Paramount Global - 2026-11-11: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) ## FAQ ### What tools does Paramount Global use? As of November 2026, runsonwhat has found 19 tools at Paramount Global (paramountglobal.com) in public records. Edge & Hosting: GoDaddy and Vercel. Application: React, Tailwind CSS and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: WordPress, Google Ads and ZoomInfo. Company Ops: Microsoft 365, Apple Business and Resend. Last checked November 11, 2026. ### What cloud does Paramount Global run on? Paramount Global uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through a subdomain that points at Vercel and a DNS verification record. Vercel is used by 53,191 companies runsonwhat tracks. ### What sales tools does Paramount Global use? The sales tools runsonwhat has found at Paramount Global are ZoomInfo (November 2026); no CRM shows up in Paramount Global's public records. runsonwhat found ZoomInfo through ZoomInfo code on paramountglobal.com. ZoomInfo is used by 17,812 companies runsonwhat tracks. ### What email provider does Paramount Global use? Paramount Global uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on paramountglobal.com. Microsoft 365 is used by 734,175 companies runsonwhat tracks. ### What does Paramount Global use for customer support? Paramount Global uses Freshdesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Freshdesk through email records that authorize Freshdesk. Freshdesk is used by 12,973 companies runsonwhat tracks. ### What analytics tools does Paramount Global use? Paramount Global uses Google Analytics for analytics, alongside Google Tag Manager and Crazy Egg, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on paramountglobal.com. Google Analytics is used by 903,902 companies runsonwhat tracks. ### Does Paramount Global use Google Ads? Yes. runsonwhat found Google Ads at Paramount Global through Google Ads code on paramountglobal.com. Google Ads is a Ads & Pixels tool used by 540,329 companies runsonwhat tracks. ### Does Paramount Global use AI tools? Yes. runsonwhat has found Anthropic at Paramount Global; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Paramount Global may use more AI tools than these. ### Has Paramount Global changed tools recently? Yes. On runsonwhat's rechecks, Paramount Global started using Google Ads (latest on November 11, 2026). A change counts only between two checks of paramountglobal.com done the same way. ### How does runsonwhat know what Paramount Global uses? runsonwhat reads public records only. Of the 19 tools at Paramount Global, 10 were found through code on paramountglobal.com, 4 through DNS records, 3 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and paramountglobal.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/paramountglobal.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.