# What does Pacalli use?

Pacalli (pacalli.com) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-11-04).

- Industry: Cosmetics
- Size: 51–200 employees
- Based in: Hafnarfirði, Iceland
- Founded: 1986
- LinkedIn: https://www.linkedin.com/company/pacalli

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Searchanise](https://www.runsonwhat.com/reverse/searchanise) | Search | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [WhatsApp Business](https://www.runsonwhat.com/reverse/whatsapp) | Support & Docs | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |

## FAQ

### What tools does Pacalli use?

As of November 2026, runsonwhat has found 17 tools at Pacalli (pacalli.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Vimeo and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and WhatsApp Business. Company Ops: Google Workspace. Last checked November 4, 2026.

### What email provider does Pacalli use?

Pacalli uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on pacalli.com. Google Workspace is used by 418,068 companies runsonwhat tracks.

### What does Pacalli use for customer support?

Pacalli uses WhatsApp Business for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found WhatsApp Business through WhatsApp Business code on pacalli.com. WhatsApp Business is used by 138,660 companies runsonwhat tracks.

### What payment provider does Pacalli use?

Pacalli uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on pacalli.com. PayPal is used by 35,171 companies runsonwhat tracks.

### What analytics tools does Pacalli use?

Pacalli uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on pacalli.com. Google Analytics is used by 903,759 companies runsonwhat tracks.

### What is Pacalli's website built with?

Pacalli uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through Shopify code on pacalli.com. Shopify is used by 61,315 companies runsonwhat tracks.

### Does Pacalli use jQuery?

Yes. runsonwhat found jQuery at Pacalli through jQuery code on pacalli.com. jQuery is a Frontend tool used by 927,162 companies runsonwhat tracks.

### Which companies have a tech stack similar to Pacalli's?

The companies with the stacks most like Pacalli's are RéVive Skincare, Easyfarma S.p.a, Tiger Fitness and Futon Company, according to runsonwhat (November 2026). Each shares 9 to 13 tools with Pacalli, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Pacalli uses?

runsonwhat reads public records only. Of the 17 tools at Pacalli, 13 were found through code on pacalli.com, 2 through DNS records, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and pacalli.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/pacalli.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.