# What does Owning use?

Owning (owning.com) shows public evidence of 36 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: Financial Services
- Size: 201–1,000 employees
- Based in: Chicago, United States
- Founded: 2018
- LinkedIn: https://www.linkedin.com/company/owning

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, DNS records, Website code | 2024-08 |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code |  |
| [Heroku](https://www.runsonwhat.com/reverse/heroku) | Hosting & Cloud | Custom domain | 2020-07 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Custom domain, Website config | 2020-10 |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code |  |
| [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code |  |
| [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Website code |  |
| [LogRocket](https://www.runsonwhat.com/reverse/logrocket) | Monitoring | Website code |  |
| [Adobe Target](https://www.runsonwhat.com/reverse/adobe-target) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Custom domain, Website code | 2019-05 |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code |  |
| [Everflow](https://www.runsonwhat.com/reverse/everflow) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Foxit](https://www.runsonwhat.com/reverse/foxit) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Owning use?

As of November 2026, runsonwhat has found 36 tools at Owning (owning.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, YouTube and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, SendGrid and OneTrust. Last checked November 11, 2026.

### What cloud does Owning run on?

Owning uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine and Heroku, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on owning.com. Amazon Web Services is used by 147,517 companies runsonwhat tracks.

### What email provider does Owning use?

Owning uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 734,307 companies runsonwhat tracks.

### What analytics tools does Owning use?

Owning uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Adobe Experience Platform, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on owning.com. Google Analytics is used by 903,970 companies runsonwhat tracks.

### What is Owning's website built with?

Owning uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through a subdomain that points at WordPress and code on owning.com, and Owning has used it since at least May 2019. WordPress is used by 606,842 companies runsonwhat tracks.

### What does Owning use for login and identity?

Owning uses Auth0 for sign-in and identity, according to runsonwhat (November 2026). runsonwhat found Auth0 through a subdomain that points at Auth0 and configuration files, and Owning has used it since at least October 2020. Auth0 is used by 6,133 companies runsonwhat tracks.

### How long has Owning used WordPress?

Owning has used WordPress since at least May 2019, going by the first public certificate of the owning.com subdomain that points at WordPress. Other long-running tools at Owning include Heroku (since July 2020), Auth0 (since October 2020) and Cloudflare (since August 2024).

### Does Owning use jQuery?

Yes. runsonwhat found jQuery at Owning through jQuery code on owning.com. jQuery is a Frontend tool used by 927,235 companies runsonwhat tracks.

### Does Owning use AI tools?

Yes. runsonwhat has found Anthropic at Owning; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Owning may use more AI tools than these.

### Which companies have a tech stack similar to Owning's?

The companies with the stacks most like Owning's are Surfeasy, Pottery Barn, West Elm and Williams Sonoma, according to runsonwhat (November 2026). Each shares 12 to 16 tools with Owning, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Owning uses?

runsonwhat reads public records only. Of the 36 tools at Owning, 23 were found through code on owning.com, 7 through DNS records, 5 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and owning.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/owning.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
