# What does Overlap use?

Overlap (overlapinteractive.com) shows public evidence of 13 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: Goodyear, United States
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/overlap-interactive

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, DNS records |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Mapbox](https://www.runsonwhat.com/reverse/mapbox) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Elastic Email](https://www.runsonwhat.com/reverse/elasticemail) | Email Delivery | Email records |  |

## FAQ

### What tools does Overlap use?

As of October 2026, runsonwhat has found 13 tools at Overlap (overlapinteractive.com) in public records. Edge & Hosting: GoDaddy and Vercel. Application: GSAP, Next.js and Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads. Company Ops: Google Workspace and Elastic Email. Last checked October 20, 2026.

### What cloud does Overlap run on?

Overlap uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a subdomain that points at Vercel and DNS records. Vercel is used by 48,789 companies runsonwhat tracks.

### What email provider does Overlap use?

Overlap uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 405,275 companies runsonwhat tracks.

### What analytics tools does Overlap use?

Overlap uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on overlapinteractive.com. Google Analytics is used by 887,633 companies runsonwhat tracks.

### Does Overlap use Google Ads?

Yes. runsonwhat found Google Ads at Overlap through Google Ads code on overlapinteractive.com. Google Ads is a Ads & Pixels tool used by 513,279 companies runsonwhat tracks.

### Does Overlap use AI tools?

Yes. runsonwhat has found Anthropic at Overlap; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Overlap may use more AI tools than these.

### How does runsonwhat know what Overlap uses?

runsonwhat reads public records only. Of the 13 tools at Overlap, 6 were found through code on overlapinteractive.com, 2 through DNS records, 2 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and overlapinteractive.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/overlapinteractive.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.