# What does Outbrain use?

Outbrain (outbrain.com) shows public evidence of 45 tools, according to runsonwhat (last checked 2026-10-09).

- Industry: Marketing
- Based in: Israel
- Founded: 2006
- LinkedIn: https://www.linkedin.com/company/outbrain

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain, DNS records, Website code | 2019-10 |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain | 2018-07 |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain | 2012-10 |
| [NS1](https://www.runsonwhat.com/reverse/ns1) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Email records |  |
| [FullStory](https://www.runsonwhat.com/reverse/fullstory) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Custom domain | 2021-08 |
| [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Email records |  |
| [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Email records |  |
| [Unbounce](https://www.runsonwhat.com/reverse/unbounce) | Website & CMS | Custom domain | 2015-05 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | DNS verification records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records |  |
| [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records |  |
| [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records |  |
| [DMARC Digests](https://www.runsonwhat.com/reverse/dmarcdigests) | Security & Compliance | Email records |  |
| [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors) | People & HR | DNS verification records |  |
| [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records |  |
| [Wiz](https://www.runsonwhat.com/reverse/wiz) | Security & Compliance | DNS verification records |  |
| [HackerOne](https://www.runsonwhat.com/reverse/hackerone) | Security & Compliance | DNS verification records |  |
| [Palo Alto Networks](https://www.runsonwhat.com/reverse/paloalto) | Security & Compliance | DNS verification records |  |

## Recent changes at Outbrain

- 2026-10-09: started using [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage)
- 2026-10-09: started using [Teads](https://www.runsonwhat.com/reverse/teads)

## FAQ

### What tools does Outbrain use?

As of October 2026, runsonwhat has found 45 tools at Outbrain (outbrain.com) in public records. Edge & Hosting: Cloudflare, Fastly and WP Engine. Application: Google Fonts, Vimeo and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 9, 2026.

### What cloud does Outbrain run on?

Outbrain uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine, and Outbrain has used it since at least July 2018. WP Engine is used by 50,592 companies runsonwhat tracks.

### What email provider does Outbrain use?

Outbrain uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 700,552 companies runsonwhat tracks.

### What does Outbrain use for customer support?

Outbrain uses Intercom for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Intercom through email records that authorize Intercom. Intercom is used by 8,320 companies runsonwhat tracks.

### What analytics tools does Outbrain use?

Outbrain uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on outbrain.com. Google Analytics is used by 849,605 companies runsonwhat tracks.

### What is Outbrain's website built with?

Outbrain uses Unbounce for its website, according to runsonwhat (October 2026). runsonwhat found Unbounce through a subdomain that points at Unbounce, and Outbrain has used it since at least May 2015. Unbounce is used by 3,284 companies runsonwhat tracks.

### How long has Outbrain used Akamai?

Outbrain has used Akamai since at least October 2012, going by the first public certificate of the outbrain.com subdomain that points at Akamai. Other long-running tools at Outbrain include Unbounce (since May 2015), WP Engine (since July 2018) and Fastly (since October 2019).

### Does Outbrain use Google Fonts?

Yes. runsonwhat found Google Fonts at Outbrain through Google Fonts code on outbrain.com. Google Fonts is a Media & UI tool used by 789,324 companies runsonwhat tracks.

### Has Outbrain changed tools recently?

Yes. On runsonwhat's rechecks, Outbrain started using Atlassian Statuspage and Teads (latest on October 9, 2026). A change counts only between two checks of outbrain.com done the same way.

### Which companies have a tech stack similar to Outbrain's?

The companies with the stacks most like Outbrain's are booking.com, Axon.com, AutoScout24 and Helvetia Insurance, according to runsonwhat (October 2026). Each shares 12 to 17 tools with Outbrain, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Outbrain uses?

runsonwhat reads public records only. Of the 45 tools at Outbrain, 17 were found through DNS records, 16 through code on outbrain.com, 7 through email records and 5 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and outbrain.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/outbrain.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
