# What does OTAVA® use? OTAVA® (otava.com) shows public evidence of 35 tools, according to runsonwhat (last checked 2026-11-08). - Industry: IT Services - Size: 51–200 employees - Based in: Indianapolis, United States - Founded: 1994 - LinkedIn: https://www.linkedin.com/company/otavallc ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain, DNS verification records, Email records, Website code | 2020-09 | | [Lucky Orange](https://www.runsonwhat.com/reverse/lucky-orange) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain | 2021-03 | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain | 2025-02 | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | ## FAQ ### What tools does OTAVA® use? As of November 2026, runsonwhat has found 35 tools at OTAVA® (otava.com) in public records. Edge & Hosting: Cloudflare and WP Engine. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked November 8, 2026. ### What cloud does OTAVA® run on? OTAVA® uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WP Engine through WP Engine code on otava.com. WP Engine is used by 52,354 companies runsonwhat tracks. ### What CRM does OTAVA® use? OTAVA® uses HubSpot for its CRM, alongside Salesforce, ZoomInfo and Apollo.io, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on otava.com. HubSpot is used by 97,777 companies runsonwhat tracks. ### What email provider does OTAVA® use? OTAVA® uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 735,558 companies runsonwhat tracks. ### What does OTAVA® use for customer support? OTAVA® uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk, and OTAVA® has used it since at least March 2021. Zendesk is used by 43,723 companies runsonwhat tracks. ### What analytics tools does OTAVA® use? OTAVA® uses Google Analytics for analytics, alongside Google Tag Manager and Lucky Orange, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on otava.com. Google Analytics is used by 904,002 companies runsonwhat tracks. ### How long has OTAVA® used Atlassian Statuspage? OTAVA® has used Atlassian Statuspage since at least September 2020, going by the first public certificate of the otava.com subdomain that points at Atlassian Statuspage. Other long-running tools at OTAVA® include Zendesk (since March 2021) and Pardot (since February 2025). ### Does OTAVA® use jQuery? Yes. runsonwhat found jQuery at OTAVA® through jQuery code on otava.com. jQuery is a Frontend tool used by 927,246 companies runsonwhat tracks. ### Which companies have a tech stack similar to OTAVA®'s? The companies with the stacks most like OTAVA®'s are Clearspan Communications, Ntiva, NCF Living and Lulu Yasmine, according to runsonwhat (November 2026). Each shares 8 to 11 tools with OTAVA®, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what OTAVA® uses? runsonwhat reads public records only. Of the 35 tools at OTAVA®, 18 were found through code on otava.com, 10 through DNS records, 3 through email records, 3 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and otava.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/otava.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.