# What does ORA use?

ORA (ora.se) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-11-08).

- Based in: Sweden
- LinkedIn: https://www.linkedin.com/company/gwm-ora-sverige

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain |  |
| [Adform](https://www.runsonwhat.com/reverse/adform) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does ORA use?

As of November 2026, runsonwhat has found 12 tools at ORA (ora.se) in public records. Application: Google Fonts and GSAP. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and HubSpot. Company Ops: Microsoft 365 and reCAPTCHA. Last checked November 8, 2026.

### What CRM does ORA use?

ORA uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on ora.se. HubSpot is used by 97,777 companies runsonwhat tracks.

### What email provider does ORA use?

ORA uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 735,558 companies runsonwhat tracks.

### What analytics tools does ORA use?

ORA uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on ora.se. Google Analytics is used by 904,002 companies runsonwhat tracks.

### What is ORA's website built with?

ORA uses HubSpot CMS for its website, according to runsonwhat (November 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS. HubSpot CMS is used by 34,630 companies runsonwhat tracks.

### Does ORA use Google Fonts?

Yes. runsonwhat found Google Fonts at ORA through Google Fonts code on ora.se. Google Fonts is a Media & UI tool used by 825,672 companies runsonwhat tracks.

### How does runsonwhat know what ORA uses?

runsonwhat reads public records only. Of the 12 tools at ORA, 9 were found through code on ora.se, 1 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ora.se about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/ora.se (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.