# What does Aptean use? Aptean (optiware.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Software - Size: 51–200 employees - Based in: Glostrup, Denmark - Founded: 1980 - LinkedIn: https://www.linkedin.com/company/aptean ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Marketo Measure](https://www.runsonwhat.com/reverse/marketo-measure) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Email records | 2018-03 | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Website code | | | [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | | [Poptin](https://www.runsonwhat.com/reverse/poptin) | Marketing | Website code | | | [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code | | | [Storylane](https://www.runsonwhat.com/reverse/storylane) | Marketing | Website code | | | [APSIS](https://www.runsonwhat.com/reverse/apsis) | Marketing | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | ## Recent changes at Aptean - 2026-10-20: started using [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) - 2026-10-20: started using [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) - 2026-10-20: started using [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) - 2026-10-20: started using [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) - 2026-10-20: started using [Contentful](https://www.runsonwhat.com/reverse/contentful) - 2026-10-20: started using [G2](https://www.runsonwhat.com/reverse/g2) - 2026-10-20: started using [Google Analytics](https://www.runsonwhat.com/reverse/ga) - 2026-10-20: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) - 2026-10-20: started using [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) - 2026-10-20: started using [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) - 2026-10-20: started using [llms.txt](https://www.runsonwhat.com/reverse/llms-txt) - 2026-10-20: started using [Marketo](https://www.runsonwhat.com/reverse/marketo) ## FAQ ### What tools does Aptean use? As of October 2026, runsonwhat has found 27 tools at Aptean (optiware.com) in public records. Edge & Hosting: Cloudflare. Application: Next.js and Vidyard. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Microsoft Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365, GlobalSign and OneTrust. Last checked October 20, 2026. ### What sales tools does Aptean use? The sales tools runsonwhat has found at Aptean are 6sense and Qualified (October 2026); no CRM shows up in Aptean's public records. runsonwhat found 6sense through 6sense code on optiware.com. ### What email provider does Aptean use? Aptean uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 709,012 companies runsonwhat tracks. ### What analytics tools does Aptean use? Aptean uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Marketo Measure, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on optiware.com. Google Analytics is used by 873,479 companies runsonwhat tracks. ### What is Aptean's website built with? Aptean uses Contentful for its website, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on optiware.com. Contentful is used by 4,129 companies runsonwhat tracks. ### What marketing software does Aptean use? Aptean uses Mailchimp for marketing, alongside Pardot, Marketo and G2, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 114,613 companies runsonwhat tracks. ### How long has Aptean used Pardot? Aptean has used Pardot since at least March 2018, going by the first public certificate of the optiware.com subdomain that points at Pardot. ### Does Aptean use Cloudflare? Yes. runsonwhat found Cloudflare at Aptean through Cloudflare code on optiware.com. Cloudflare is a CDN & Edge tool used by 700,768 companies runsonwhat tracks. ### Has Aptean changed tools recently? Yes. On runsonwhat's rechecks, Aptean started using Microsoft Ads, ChatGPT Ads and Microsoft Clarity (latest on October 20, 2026). A change counts only between two checks of optiware.com done the same way. ### Which companies have a tech stack similar to Aptean's? The companies with the stacks most like Aptean's are Aptean, Cytora, Systems Integration and Conga, according to runsonwhat (October 2026). Each shares 10 to 23 tools with Aptean, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Aptean uses? runsonwhat reads public records only. Of the 27 tools at Aptean, 21 were found through code on optiware.com, 2 through DNS records, 2 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and optiware.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/optiware.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.