# What does Optimera use? Optimera (optimera.no) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Wholesale - Size: 1,001–5,000 employees - Based in: Østre Sjursøykai, Norway - Founded: 1993 - LinkedIn: https://www.linkedin.com/company/optimera ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, Website code | 2020-08 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Okta](https://www.runsonwhat.com/reverse/okta) | Auth & Identity | Custom domain | 2023-09 | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Custom domain | | | [Raygun](https://www.runsonwhat.com/reverse/raygun) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | DNS verification records, Email records, Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | | [Workplace from Meta](https://www.runsonwhat.com/reverse/meta-workplace) | Collaboration | DNS verification records | | | [Infor CloudSuite](https://www.runsonwhat.com/reverse/infor) | Finance & Legal | DNS verification records | | ## FAQ ### What tools does Optimera use? As of October 2026, runsonwhat has found 29 tools at Optimera (optimera.no) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: Google Fonts, React and Okta. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked October 20, 2026. ### What cloud does Optimera run on? Optimera uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and code on optimera.no, and Optimera has used it since at least August 2020. Microsoft Azure is used by 47,359 companies runsonwhat tracks. ### What email provider does Optimera use? Optimera uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,077 companies runsonwhat tracks. ### What analytics tools does Optimera use? Optimera uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on optimera.no. Google Analytics is used by 888,740 companies runsonwhat tracks. ### What marketing software does Optimera use? Optimera uses Mailchimp for marketing, alongside Pardot, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp and code on optimera.no. Mailchimp is used by 116,270 companies runsonwhat tracks. ### What does Optimera use for login and identity? Optimera uses Okta for sign-in and identity, according to runsonwhat (October 2026). runsonwhat found Okta through a subdomain that points at Okta, and Optimera has used it since at least September 2023. Okta is used by 1,890 companies runsonwhat tracks. ### How long has Optimera used Microsoft Azure? Optimera has used Microsoft Azure since at least August 2020, going by the first public certificate of the optimera.no subdomain that points at Microsoft Azure. Other long-running tools at Optimera include Okta (since September 2023). ### Does Optimera use Google Fonts? Yes. runsonwhat found Google Fonts at Optimera through Google Fonts code on optimera.no. Google Fonts is a Media & UI tool used by 815,277 companies runsonwhat tracks. ### Which companies have a tech stack similar to Optimera's? The companies with the stacks most like Optimera's are Brødrene Dahl, Primanti Bros., Funrize and Domino's Pizza Venezuela Idz1, according to runsonwhat (October 2026). Each shares 6 to 21 tools with Optimera, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Optimera uses? runsonwhat reads public records only. Of the 29 tools at Optimera, 13 were found through code on optimera.no, 9 through DNS records, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and optimera.no about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/optimera.no (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.