# What does Optimar use?

Optimar (optimar.no) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-10).

- Industry: Industrial Automation
- Size: 201–1,000 employees
- Based in: Valderøya, Norway
- Founded: 2014
- LinkedIn: https://www.linkedin.com/company/optimar-as

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Mux](https://www.runsonwhat.com/reverse/mux) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) | Marketing | DNS verification records |  |
| [Sanity](https://www.runsonwhat.com/reverse/sanity) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [CookieScript](https://www.runsonwhat.com/reverse/cookie-script) | Security & Compliance | Website code |  |

## FAQ

### What tools does Optimar use?

As of October 2026, runsonwhat has found 15 tools at Optimar (optimar.no) in public records. Application: Google Fonts, Next.js and Mux. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Apple Business and CookieScript. Last checked October 10, 2026.

### What CRM does Optimar use?

Optimar uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on optimar.no. HubSpot is used by 91,488 companies runsonwhat tracks.

### What email provider does Optimar use?

Optimar uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 698,169 companies runsonwhat tracks.

### What analytics tools does Optimar use?

Optimar uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on optimar.no. Google Analytics is used by 847,210 companies runsonwhat tracks.

### What is Optimar's website built with?

Optimar uses Sanity for its website, according to runsonwhat (October 2026). runsonwhat found Sanity through Sanity code on optimar.no. Sanity is used by 4,651 companies runsonwhat tracks.

### What marketing software does Optimar use?

Optimar uses Mailchimp for marketing, alongside Dynamics 365 Customer Insights, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 112,627 companies runsonwhat tracks.

### Does Optimar use Google Fonts?

Yes. runsonwhat found Google Fonts at Optimar through Google Fonts code on optimar.no. Google Fonts is a Media & UI tool used by 787,806 companies runsonwhat tracks.

### Which companies have a tech stack similar to Optimar's?

The companies with the stacks most like Optimar's are Bama Gruppen, Doppelmayr Seilbahnen, Bemer (Liechtenstein) and Costar Real Estate Manager, according to runsonwhat (October 2026). Each shares 6 to 10 tools with Optimar, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Optimar uses?

runsonwhat reads public records only. Of the 15 tools at Optimar, 10 were found through code on optimar.no, 3 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and optimar.no about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/optimar.no (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.