# What does Optimal Blue use? Optimal Blue (optimalblue.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-10-19). - Industry: Financial Services - Size: 201–1,000 employees - Based in: Plano, United States - Founded: 2002 - LinkedIn: https://www.linkedin.com/company/optimal-blue ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, Website code | 2019-12 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Astro](https://www.runsonwhat.com/reverse/astro) | Frontend | Website code | | | [Twilio](https://www.runsonwhat.com/reverse/twilio) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain | 2021-06 | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain | | | [ServiceNow](https://www.runsonwhat.com/reverse/servicenow) | Support & Docs | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [Amazon Business](https://www.runsonwhat.com/reverse/amazon-business) | Finance & Legal | DNS verification records | | | [Securiti](https://www.runsonwhat.com/reverse/securiti) | Security & Compliance | Website code | | ## FAQ ### What tools does Optimal Blue use? As of October 2026, runsonwhat has found 30 tools at Optimal Blue (optimalblue.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Font Awesome and Vimeo. Data & Observability: Google Analytics and Atlassian Statuspage. Go-to-market: HubSpot, Salesforce and Pardot. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 19, 2026. ### What cloud does Optimal Blue run on? Optimal Blue uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on optimalblue.com. Amazon Web Services is used by 145,624 companies runsonwhat tracks. ### What CRM does Optimal Blue use? Optimal Blue uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on optimalblue.com. HubSpot is used by 93,886 companies runsonwhat tracks. ### What email provider does Optimal Blue use? Optimal Blue uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 710,129 companies runsonwhat tracks. ### What does Optimal Blue use for customer support? Optimal Blue uses ServiceNow for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found ServiceNow through email records that authorize ServiceNow. ServiceNow is used by 924 companies runsonwhat tracks. ### What analytics tools does Optimal Blue use? Optimal Blue uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on optimalblue.com. Google Analytics is used by 878,735 companies runsonwhat tracks. ### How long has Optimal Blue used Microsoft Azure? Optimal Blue has used Microsoft Azure since at least December 2019, going by the first public certificate of the optimalblue.com subdomain that points at Microsoft Azure. Other long-running tools at Optimal Blue include Atlassian Statuspage (since June 2021). ### Does Optimal Blue use Google Fonts? Yes. runsonwhat found Google Fonts at Optimal Blue through Google Fonts code on optimalblue.com. Google Fonts is a Media & UI tool used by 808,933 companies runsonwhat tracks. ### Which companies have a tech stack similar to Optimal Blue's? The companies with the stacks most like Optimal Blue's are Driven Brands, MRV, Liberty Hardware and TriCities Hospital, according to runsonwhat (October 2026). Each shares 3 to 12 tools with Optimal Blue, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Optimal Blue uses? runsonwhat reads public records only. Of the 30 tools at Optimal Blue, 10 were found through code on optimalblue.com, 10 through DNS records, 7 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and optimalblue.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/optimalblue.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.