# What does Optima use?

Optima (optimahg.com.au) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-11-14).

- Industry: Construction
- Size: 11–50 employees
- Based in: North Shore, Australia
- Founded: 1991
- LinkedIn: https://www.linkedin.com/company/optimahg

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code |  |
| [Google AdSense](https://www.runsonwhat.com/reverse/google-adsense) | Ads & Pixels | Website code |  |
| [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | Marketing | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Cloudflare Turnstile](https://www.runsonwhat.com/reverse/turnstile) | Security & Compliance | Website code |  |

## FAQ

### What tools does Optima use?

As of November 2026, runsonwhat has found 22 tools at Optima (optimahg.com.au) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and Cloudflare Turnstile. Last checked November 14, 2026.

### What sales tools does Optima use?

The sales tools runsonwhat has found at Optima are Calendly (November 2026); no CRM shows up in Optima's public records. runsonwhat found Calendly through Calendly code on optimahg.com.au. Calendly is used by 31,507 companies runsonwhat tracks.

### What email provider does Optima use?

Optima uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on optimahg.com.au. Microsoft 365 is used by 737,892 companies runsonwhat tracks.

### What analytics tools does Optima use?

Optima uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on optimahg.com.au. Google Analytics is used by 904,757 companies runsonwhat tracks.

### What is Optima's website built with?

Optima uses WordPress for its website, alongside Rank Math, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on optimahg.com.au. WordPress is used by 607,407 companies runsonwhat tracks.

### What marketing software does Optima use?

Optima uses LinkedIn for marketing, according to runsonwhat (November 2026). runsonwhat found LinkedIn through a DNS verification record for LinkedIn. LinkedIn is used by 15,789 companies runsonwhat tracks.

### Does Optima use jQuery?

Yes. runsonwhat found jQuery at Optima through jQuery code on optimahg.com.au. jQuery is a Frontend tool used by 927,723 companies runsonwhat tracks.

### How does runsonwhat know what Optima uses?

runsonwhat reads public records only. Of the 22 tools at Optima, 18 were found through code on optimahg.com.au, 3 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and optimahg.com.au about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/optimahg.com.au (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.