# What does OptimaFI use? OptimaFI (optimafi.com) shows public evidence of 34 tools, according to runsonwhat (last checked 2026-10-22). - Industry: Financial Services - Size: 11–50 employees - Based in: Memphis, United States - Founded: 2007 - LinkedIn: https://www.linkedin.com/company/optimafi ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code | | | [Better Stack](https://www.runsonwhat.com/reverse/betterstack) | Monitoring | Custom domain | 2026-03 | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records | 2026-01 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | | [Rippling](https://www.runsonwhat.com/reverse/rippling) | People & HR | DNS verification records | | | [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records | | | [Marker.io](https://www.runsonwhat.com/reverse/marker-io) | Dev Tools | Website code | | ## FAQ ### What tools does OptimaFI use? As of October 2026, runsonwhat has found 34 tools at OptimaFI (optimafi.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Anthropic and Lottie. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked October 22, 2026. ### What cloud does OptimaFI run on? OptimaFI uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on optimafi.com. Amazon Web Services is used by 145,909 companies runsonwhat tracks. ### What CRM does OptimaFI use? OptimaFI uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on optimafi.com. HubSpot is used by 94,517 companies runsonwhat tracks. ### What email provider does OptimaFI use? OptimaFI uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on optimafi.com. Microsoft 365 is used by 713,703 companies runsonwhat tracks. ### What does OptimaFI use for customer support? OptimaFI uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and OptimaFI has used it since at least January 2026. Zendesk is used by 42,125 companies runsonwhat tracks. ### What analytics tools does OptimaFI use? OptimaFI uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Matomo, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on optimafi.com. Google Analytics is used by 886,580 companies runsonwhat tracks. ### How long has OptimaFI used Zendesk? OptimaFI has used Zendesk since at least January 2026, going by the first public certificate of the optimafi.com subdomain that points at Zendesk. Other long-running tools at OptimaFI include Better Stack (since March 2026). ### Does OptimaFI use jQuery? Yes. runsonwhat found jQuery at OptimaFI through jQuery code on optimafi.com. jQuery is a Frontend tool used by 919,422 companies runsonwhat tracks. ### Does OptimaFI use AI tools? Yes. runsonwhat has found Anthropic at OptimaFI; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so OptimaFI may use more AI tools than these. ### Which companies have a tech stack similar to OptimaFI's? The companies with the stacks most like OptimaFI's are Beck Bode, First American, Renova Aesthetics and Arc-Zone.com, according to runsonwhat (October 2026). Each shares 8 to 17 tools with OptimaFI, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what OptimaFI uses? runsonwhat reads public records only. Of the 34 tools at OptimaFI, 17 were found through code on optimafi.com, 10 through DNS records, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and optimafi.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/optimafi.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.