# What does OptimaData use?

OptimaData (optimadata.nl) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-21).

- Industry: IT Services
- Size: 11–50 employees
- Based in: Naarden, Netherlands
- Founded: 2016
- LinkedIn: https://www.linkedin.com/company/10940787

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Leadinfo](https://www.runsonwhat.com/reverse/leadinfo) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |

## FAQ

### What tools does OptimaData use?

As of October 2026, runsonwhat has found 15 tools at OptimaData (optimadata.nl) in public records. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and Atlassian. Last checked October 21, 2026.

### What sales tools does OptimaData use?

The sales tools runsonwhat has found at OptimaData are Leadinfo (October 2026); no CRM shows up in OptimaData's public records. runsonwhat found Leadinfo through Leadinfo code on optimadata.nl. Leadinfo is used by 5,961 companies runsonwhat tracks.

### What email provider does OptimaData use?

OptimaData uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 713,661 companies runsonwhat tracks.

### What analytics tools does OptimaData use?

OptimaData uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on optimadata.nl. Google Analytics is used by 885,990 companies runsonwhat tracks.

### What is OptimaData's website built with?

OptimaData uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on optimadata.nl. WordPress is used by 599,538 companies runsonwhat tracks.

### Does OptimaData use jQuery?

Yes. runsonwhat found jQuery at OptimaData through jQuery code on optimadata.nl. jQuery is a Frontend tool used by 919,203 companies runsonwhat tracks.

### How does runsonwhat know what OptimaData uses?

runsonwhat reads public records only. Of the 15 tools at OptimaData, 12 were found through code on optimadata.nl, 3 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and optimadata.nl about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/optimadata.nl (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.