# What does opi-us use?

opi-us (opi.com) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-11-03).

- Industry: Cosmetics
- Based in: United States
- Founded: 1981

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain, Website code |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code |  |
| [CSC](https://www.runsonwhat.com/reverse/csc-domains) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |
| [AB Tasty](https://www.runsonwhat.com/reverse/abtasty) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | DNS verification records |  |
| [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code |  |
| [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code |  |
| [Bazaarvoice](https://www.runsonwhat.com/reverse/bazaarvoice) | Marketing | Website code |  |
| [Rakuten Advertising](https://www.runsonwhat.com/reverse/rakuten-advertising) | Ads & Pixels | Website code |  |
| [Skai](https://www.runsonwhat.com/reverse/skai) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |

## Recent changes at opi-us

- 2026-10-10: stopped using [Heroku](https://www.runsonwhat.com/reverse/heroku)

## FAQ

### What tools does opi-us use?

As of November 2026, runsonwhat has found 28 tools at opi-us (opi.com) in public records. Edge & Hosting: Fastly, Vercel and CSC. Application: Vimeo, React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Contentsquare. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: reCAPTCHA, Amazon SES and GlobalSign. Last checked November 3, 2026.

### What cloud does opi-us run on?

opi-us uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through Vercel code on opi.com. Vercel is used by 52,268 companies runsonwhat tracks.

### What analytics tools does opi-us use?

opi-us uses Google Analytics for analytics, alongside Google Tag Manager and Contentsquare, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on opi.com. Google Analytics is used by 905,099 companies runsonwhat tracks.

### What is opi-us's website built with?

opi-us uses Shopify for its website, alongside Contentful, according to runsonwhat (November 2026). runsonwhat found Shopify through Shopify code on opi.com. Shopify is used by 61,196 companies runsonwhat tracks.

### What marketing software does opi-us use?

opi-us uses Trustpilot for marketing, alongside Attentive and Bazaarvoice, according to runsonwhat (November 2026). runsonwhat found Trustpilot through a DNS verification record for Trustpilot. Trustpilot is used by 16,373 companies runsonwhat tracks.

### Does opi-us use Google Ads?

Yes. runsonwhat found Google Ads at opi-us through Google Ads code on opi.com. Google Ads is a Ads & Pixels tool used by 541,113 companies runsonwhat tracks.

### Has opi-us changed tools recently?

Yes. On runsonwhat's rechecks, opi-us stopped using Heroku (latest on October 10, 2026). A change counts only between two checks of opi.com done the same way.

### Which companies have a tech stack similar to opi-us's?

The companies with the stacks most like opi-us' are Shiseido, TUMI, LexisNexis and Kaplan Test Prep, according to runsonwhat (November 2026). Each shares 9 to 15 tools with opi-us, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what opi-us uses?

runsonwhat reads public records only. Of the 28 tools at opi-us, 22 were found through code on opi.com, 4 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and opi.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/opi.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
