# What does Operative use? Operative (operative.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Software - Size: 1,001–5,000 employees - Based in: New York, United States - Founded: 2000 - LinkedIn: https://www.linkedin.com/company/operative ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [MongoDB Atlas](https://www.runsonwhat.com/reverse/mongodb) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | DNS verification records | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | ## Recent changes at Operative - 2026-11-10: started using again [Anthropic](https://www.runsonwhat.com/reverse/anthropic) - 2026-11-10: started using again [Adobe](https://www.runsonwhat.com/reverse/adobe) - 2026-11-10: started using again [Miro](https://www.runsonwhat.com/reverse/miro) - 2026-11-10: started using again [Apple Business](https://www.runsonwhat.com/reverse/apple) - 2026-11-10: started using again [MongoDB Atlas](https://www.runsonwhat.com/reverse/mongodb) - 2026-11-10: started using again [OneTrust](https://www.runsonwhat.com/reverse/onetrust) - 2026-11-10: started using again [1Password](https://www.runsonwhat.com/reverse/1password) - 2026-11-10: started using again [New Relic](https://www.runsonwhat.com/reverse/newrelic) - 2026-11-10: started using again [Atlassian](https://www.runsonwhat.com/reverse/atlassian) - 2026-11-02: stopped using [OneTrust](https://www.runsonwhat.com/reverse/onetrust) - 2026-11-02: stopped using [1Password](https://www.runsonwhat.com/reverse/1password) - 2026-11-02: stopped using [Adobe](https://www.runsonwhat.com/reverse/adobe) ## FAQ ### What tools does Operative use? As of November 2026, runsonwhat has found 33 tools at Operative (operative.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Tailwind CSS and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Apple Business and Cookiebot. Last checked November 10, 2026. ### What cloud does Operative run on? Operative uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on operative.com. Amazon Web Services is used by 147,518 companies runsonwhat tracks. ### What CRM does Operative use? Operative uses HubSpot for its CRM, alongside Salesforce, ZoomInfo and 6sense, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on operative.com. HubSpot is used by 97,658 companies runsonwhat tracks. ### What email provider does Operative use? Operative uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 734,288 companies runsonwhat tracks. ### What analytics tools does Operative use? Operative uses Google Analytics for analytics, alongside Google Tag Manager and Crazy Egg, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on operative.com. Google Analytics is used by 903,974 companies runsonwhat tracks. ### What is Operative's website built with? Operative uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on operative.com. WordPress is used by 606,841 companies runsonwhat tracks. ### Does Operative use Google Fonts? Yes. runsonwhat found Google Fonts at Operative through Google Fonts code on operative.com. Google Fonts is a Media & UI tool used by 825,636 companies runsonwhat tracks. ### Does Operative use AI tools? Yes. runsonwhat has found Anthropic at Operative; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Operative may use more AI tools than these. ### Has Operative changed tools recently? Yes. On runsonwhat's rechecks, Operative started using Anthropic, Adobe and Miro (latest on November 10, 2026) and stopped using OneTrust, 1Password and Adobe (latest on November 2, 2026). A change counts only between two checks of operative.com done the same way. ### Which companies have a tech stack similar to Operative's? The companies with the stacks most like Operative's are Docsumo, Productboard, DocuSketch and Smartbear, according to runsonwhat (November 2026). Each shares 13 to 23 tools with Operative, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Operative uses? runsonwhat reads public records only. Of the 33 tools at Operative, 17 were found through code on operative.com, 11 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and operative.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/operative.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.