# What does Paytm use?

Paytm (one97.com) shows public evidence of 11 tools, according to runsonwhat (last checked 2026-10-24).

- Industry: E-commerce
- Size: 1,001–5,000 employees
- Based in: Noida Sector 27, India
- Founded: 2000
- LinkedIn: https://www.linkedin.com/company/paytm

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |

## Recent changes at Paytm

- 2026-10-17: started using [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer)
- 2026-10-17: started using [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare)
- 2026-10-17: started using [Google Analytics](https://www.runsonwhat.com/reverse/ga)
- 2026-10-17: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads)
- 2026-10-17: started using [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm)
- 2026-10-17: started using [llms.txt](https://www.runsonwhat.com/reverse/llms-txt)
- 2026-10-17: started using [Magnite](https://www.runsonwhat.com/reverse/magnite)
- 2026-10-17: started using [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel)
- 2026-10-17: started using [Pinterest](https://www.runsonwhat.com/reverse/pinterest)

## FAQ

### What tools does Paytm use?

As of October 2026, runsonwhat has found 11 tools at Paytm (one97.com) in public records. Edge & Hosting: Cloudflare and Amazon Route 53. Data & Observability: Google Analytics, Google Tag Manager and AppsFlyer. Go-to-market: Google Ads, Meta Pixel and Pinterest. Company Ops: Google Workspace. Last checked October 24, 2026.

### What email provider does Paytm use?

Paytm uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 406,548 companies runsonwhat tracks.

### What analytics tools does Paytm use?

Paytm uses Google Analytics for analytics, alongside Google Tag Manager and AppsFlyer, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on one97.com. Google Analytics is used by 894,444 companies runsonwhat tracks.

### Does Paytm use Cloudflare?

Yes. runsonwhat found Cloudflare at Paytm through Cloudflare code on one97.com. Cloudflare is a CDN & Edge tool used by 711,748 companies runsonwhat tracks.

### Has Paytm changed tools recently?

Yes. On runsonwhat's rechecks, Paytm started using AppsFlyer, Cloudflare and Google Analytics (latest on October 17, 2026). A change counts only between two checks of one97.com done the same way.

### How does runsonwhat know what Paytm uses?

runsonwhat reads public records only. Of the 11 tools at Paytm, 7 were found through code on one97.com, 2 through website configuration files, 1 through email records and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and one97.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/one97.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.