# What does Odlo use?

Odlo (odlo.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Sporting Goods
- Size: 201–1,000 employees
- Based in: Hünenberg, Switzerland
- Founded: 1946
- LinkedIn: https://www.linkedin.com/company/odlo-sportswear

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | DNS records, Website code |  |
| [Platform.sh](https://www.runsonwhat.com/reverse/platformsh) | Hosting & Cloud | Custom domain, Website code | 2024-12 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [Nuxt](https://www.runsonwhat.com/reverse/nuxt) | Frontend | Website code |  |
| [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records |  |
| [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code |  |
| [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) | Marketing | DNS verification records |  |
| [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code |  |
| [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code |  |
| [SAP Emarsys](https://www.runsonwhat.com/reverse/emarsys) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [Sophos](https://www.runsonwhat.com/reverse/sophos) | Security & Compliance | DNS verification records |  |
| [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records |  |
| [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records |  |

## Recent changes at Odlo

- 2026-10-09: started using [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing)

## FAQ

### What tools does Odlo use?

As of October 2026, runsonwhat has found 33 tools at Odlo (odlo.com) in public records. Edge & Hosting: Cloudflare, Fastly and Platform.sh. Application: GSAP, Tailwind CSS and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026.

### What cloud does Odlo run on?

Odlo uses Platform.sh for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Platform.sh through a subdomain that points at Platform.sh and code on odlo.com, and Odlo has used it since at least December 2024. Platform.sh is used by 2,075 companies runsonwhat tracks.

### What sales tools does Odlo use?

The sales tools runsonwhat has found at Odlo are ZoomInfo (October 2026); no CRM shows up in Odlo's public records. runsonwhat found ZoomInfo through ZoomInfo code on odlo.com. ZoomInfo is used by 17,127 companies runsonwhat tracks.

### What email provider does Odlo use?

Odlo uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,953 companies runsonwhat tracks.

### What does Odlo use for customer support?

Odlo uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,302 companies runsonwhat tracks.

### What analytics tools does Odlo use?

Odlo uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on odlo.com. Google Analytics is used by 889,224 companies runsonwhat tracks.

### How long has Odlo used Platform.sh?

Odlo has used Platform.sh since at least December 2024, going by the first public certificate of the odlo.com subdomain that points at Platform.sh.

### Does Odlo use Cloudflare?

Yes. runsonwhat found Cloudflare at Odlo through a subdomain that points at Cloudflare. Cloudflare is a CDN & Edge tool used by 708,697 companies runsonwhat tracks.

### Does Odlo use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Odlo; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Odlo may use more AI tools than these.

### Has Odlo changed tools recently?

Yes. On runsonwhat's rechecks, Odlo started using Dynamics 365 Customer Insights (latest on October 9, 2026). A change counts only between two checks of odlo.com done the same way.

### Which companies have a tech stack similar to Odlo's?

The companies with the stacks most like Odlo's are Stormberg, Start Fitness, VAUDE and Acushnet Canada, according to runsonwhat (October 2026). Each shares 10 to 14 tools with Odlo, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Odlo uses?

runsonwhat reads public records only. Of the 33 tools at Odlo, 15 were found through code on odlo.com, 11 through DNS records, 3 through subdomains that point at the vendor, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and odlo.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/odlo.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
