# What does The Observer use? The Observer (observer.co.uk) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-11-08). - Based in: United Kingdom - LinkedIn: https://www.linkedin.com/company/the-observer-uk ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | DNS verification records, Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | | [Vercel Analytics](https://www.runsonwhat.com/reverse/vercel-analytics) | Analytics | Website code | | | [Chartbeat](https://www.runsonwhat.com/reverse/chartbeat) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [Piano](https://www.runsonwhat.com/reverse/piano) | Marketing | Website code | | | [Cxense](https://www.runsonwhat.com/reverse/cxense) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | | [Teamtailor](https://www.runsonwhat.com/reverse/teamtailor) | People & HR | Custom domain | 2026-04 | ## FAQ ### What tools does The Observer use? As of November 2026, runsonwhat has found 31 tools at The Observer (observer.co.uk) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Matomo. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 8, 2026. ### What cloud does The Observer run on? The Observer uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on observer.co.uk. Amazon Web Services is used by 147,261 companies runsonwhat tracks. ### What email provider does The Observer use? The Observer uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 729,581 companies runsonwhat tracks. ### What does The Observer use for customer support? The Observer uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on observer.co.uk. Zendesk is used by 43,437 companies runsonwhat tracks. ### What analytics tools does The Observer use? The Observer uses Google Analytics for analytics, alongside Google Tag Manager, Matomo and Vercel Analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on observer.co.uk. Google Analytics is used by 904,097 companies runsonwhat tracks. ### What marketing software does The Observer use? The Observer uses Piano for marketing, alongside Cxense, according to runsonwhat (November 2026). runsonwhat found Piano through Piano code on observer.co.uk. Piano is used by 2,132 companies runsonwhat tracks. ### How long has The Observer used Teamtailor? The Observer has used Teamtailor since at least April 2026, going by the first public certificate of the observer.co.uk subdomain that points at Teamtailor. ### Does The Observer use jQuery? Yes. runsonwhat found jQuery at The Observer through jQuery code on observer.co.uk. jQuery is a Frontend tool used by 927,560 companies runsonwhat tracks. ### Which companies have a tech stack similar to The Observer's? The companies with the stacks most like The Observer's are L'Express, mint, Worddive and Daily Record, according to runsonwhat (November 2026). Each shares 7 to 17 tools with The Observer, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The Observer uses? runsonwhat reads public records only. Of the 31 tools at The Observer, 16 were found through code on observer.co.uk, 7 through DNS records, 6 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and observer.co.uk about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/observer.co.uk (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.