# What does OBI use?

OBI (obi.com) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-10-09).

- Industry: Retail
- Size: 10,000+ employees
- Based in: Germany
- Founded: 1970
- LinkedIn: https://www.linkedin.com/company/obi

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [DeepL](https://www.runsonwhat.com/reverse/deepl) | AI | DNS verification records |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain |  |
| [Yandex Webmaster](https://www.runsonwhat.com/reverse/yandex) | Marketing | DNS verification records |  |
| [SAP Emarsys](https://www.runsonwhat.com/reverse/emarsys) | Marketing | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records |  |
| [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden) | Security & Compliance | DNS verification records |  |
| [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records |  |
| [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records |  |

## Recent changes at OBI

- 2026-10-09: started using [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden)

## FAQ

### What tools does OBI use?

As of October 2026, runsonwhat has found 14 tools at OBI (obi.com) in public records. Edge & Hosting: Amazon CloudFront. Application: DeepL. Go-to-market: Zendesk, Yandex Webmaster and SAP Emarsys. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 9, 2026.

### What email provider does OBI use?

OBI uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 700,596 companies runsonwhat tracks.

### What does OBI use for customer support?

OBI uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk. Zendesk is used by 40,836 companies runsonwhat tracks.

### What marketing software does OBI use?

OBI uses Yandex Webmaster for marketing, alongside SAP Emarsys, according to runsonwhat (October 2026). runsonwhat found Yandex Webmaster through a DNS verification record for Yandex Webmaster. Yandex Webmaster is used by 16,101 companies runsonwhat tracks.

### Does OBI use Atlassian?

Yes. runsonwhat found Atlassian at OBI through a DNS verification record for Atlassian. Atlassian is a Dev Tools tool used by 65,055 companies runsonwhat tracks.

### Does OBI use AI tools?

Yes. runsonwhat has found DeepL at OBI; DeepL, for example, through a DNS verification record for DeepL. AI services called only from servers leave no public trace, so OBI may use more AI tools than these.

### Has OBI changed tools recently?

Yes. On runsonwhat's rechecks, OBI started using Bitwarden (latest on October 9, 2026). A change counts only between two checks of obi.com done the same way.

### Which companies have a tech stack similar to OBI's?

The companies with the stacks most like OBI's are TEDi, Coloplast, MBRF and voestalpine VAE SA, according to runsonwhat (October 2026). Each shares 4 to 6 tools with OBI, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what OBI uses?

runsonwhat reads public records only. Of the 14 tools at OBI, 10 were found through DNS records, 3 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and obi.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/obi.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.