# What does OBI Group Holding SE & Co. KGaA use?

OBI Group Holding SE & Co. KGaA (obi-next.de) shows public evidence of 10 tools, according to runsonwhat (last checked 2026-11-10).

- Industry: Retail
- Size: 10,000+ employees
- Based in: Köln, Germany
- LinkedIn: https://www.linkedin.com/company/obi

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code |  |
| [Nuxt](https://www.runsonwhat.com/reverse/nuxt) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code |  |

## FAQ

### What tools does OBI Group Holding SE & Co. KGaA use?

As of November 2026, runsonwhat has found 10 tools at OBI Group Holding SE & Co. KGaA (obi-next.de) in public records. Application: Vue.js and Nuxt. Data & Observability: Google Analytics and Matomo. Go-to-market: Google Ads and Meta Pixel. Company Ops: Google Workspace and accessiBe. Last checked November 10, 2026.

### What email provider does OBI Group Holding SE & Co. KGaA use?

OBI Group Holding SE & Co. KGaA uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 421,819 companies runsonwhat tracks.

### What analytics tools does OBI Group Holding SE & Co. KGaA use?

OBI Group Holding SE & Co. KGaA uses Google Analytics for analytics, alongside Matomo, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on obi-next.de. Google Analytics is used by 904,085 companies runsonwhat tracks.

### Does OBI Group Holding SE & Co. KGaA use Google Ads?

Yes. runsonwhat found Google Ads at OBI Group Holding SE & Co. KGaA through Google Ads code on obi-next.de. Google Ads is a Ads & Pixels tool used by 540,388 companies runsonwhat tracks.

### How does runsonwhat know what OBI Group Holding SE & Co. KGaA uses?

runsonwhat reads public records only. Of the 10 tools at OBI Group Holding SE & Co. KGaA, 7 were found through code on obi-next.de, 1 through DNS records, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and obi-next.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/obi-next.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.