# What does NU use? NU (nu.nl) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-11-09). - Based in: Netherlands ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records, Website code | 2021-06 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | | [Usabilla](https://www.runsonwhat.com/reverse/usabilla) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain | 2021-01 | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config, Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | | [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code | | | [Lotame](https://www.runsonwhat.com/reverse/lotame) | Ads & Pixels | Website code | | | [Cxense](https://www.runsonwhat.com/reverse/cxense) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | ## FAQ ### What tools does NU use? As of November 2026, runsonwhat has found 33 tools at NU (nu.nl) in public records. Edge & Hosting: Akamai. Application: jQuery, YouTube and Vue.js. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 9, 2026. ### What email provider does NU use? NU uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 733,991 companies runsonwhat tracks. ### What does NU use for customer support? NU uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on nu.nl. Zendesk is used by 43,643 companies runsonwhat tracks. ### What analytics tools does NU use? NU uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and comScore, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on nu.nl. Google Analytics is used by 903,877 companies runsonwhat tracks. ### What is NU's website built with? NU uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify, and NU has used it since at least January 2021. Shopify is used by 61,474 companies runsonwhat tracks. ### What marketing software does NU use? NU uses Klaviyo for marketing, alongside Cxense, according to runsonwhat (November 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo. Klaviyo is used by 36,406 companies runsonwhat tracks. ### How long has NU used Shopify? NU has used Shopify since at least January 2021, going by the first public certificate of the nu.nl subdomain that points at Shopify. Other long-running tools at NU include Akamai (since June 2021). ### Does NU use jQuery? Yes. runsonwhat found jQuery at NU through jQuery code on nu.nl. jQuery is a Frontend tool used by 927,220 companies runsonwhat tracks. ### Which companies have a tech stack similar to NU's? The companies with the stacks most like NU's are Kidsweek, Story, DPG Media and De Morgen, according to runsonwhat (November 2026). Each shares 14 to 26 tools with NU, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what NU uses? runsonwhat reads public records only. Of the 33 tools at NU, 15 were found through code on nu.nl, 8 through website configuration files, 5 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nu.nl about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/nu.nl (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.