# What does NRF use? NRF (nrf.com) shows public evidence of 35 tools, according to runsonwhat (last checked 2026-10-11). - Industry: Retail - Size: 51–200 employees - Based in: Washington, United States - Founded: 1911 - LinkedIn: https://www.linkedin.com/company/23412 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain, DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code | | | [ShareThis](https://www.runsonwhat.com/reverse/sharethis) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code | | | [Storyblok](https://www.runsonwhat.com/reverse/storyblok) | Website & CMS | Website code | | | [Insider](https://www.runsonwhat.com/reverse/insider) | Marketing | Website code | | | [BrightEdge](https://www.runsonwhat.com/reverse/brightedge) | Marketing | Website code | | | [FormAssembly](https://www.runsonwhat.com/reverse/formassembly) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code | | ## FAQ ### What tools does NRF use? As of October 2026, runsonwhat has found 35 tools at NRF (nrf.com) in public records. Edge & Hosting: Cloudflare and Netlify. Application: Google Fonts, YouTube and React. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked October 11, 2026. ### What cloud does NRF run on? NRF uses Netlify for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Netlify through a subdomain that points at Netlify and DNS records. Netlify is used by 11,009 companies runsonwhat tracks. ### What CRM does NRF use? NRF uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on nrf.com. Salesforce is used by 33,489 companies runsonwhat tracks. ### What email provider does NRF use? NRF uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 701,710 companies runsonwhat tracks. ### What analytics tools does NRF use? NRF uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on nrf.com. Google Analytics is used by 853,379 companies runsonwhat tracks. ### What is NRF's website built with? NRF uses Storyblok for its website, according to runsonwhat (October 2026). runsonwhat found Storyblok through Storyblok code on nrf.com. Storyblok is used by 2,453 companies runsonwhat tracks. ### Does NRF use Google Fonts? Yes. runsonwhat found Google Fonts at NRF through Google Fonts code on nrf.com. Google Fonts is a Media & UI tool used by 791,675 companies runsonwhat tracks. ### Does NRF use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at NRF; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so NRF may use more AI tools than these. ### Which companies have a tech stack similar to NRF's? The companies with the stacks most like NRF's are NRF Foundation, Capitol Lighting, Teach For America and Swiss Sense, according to runsonwhat (October 2026). Each shares 12 to 19 tools with NRF, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what NRF uses? runsonwhat reads public records only. Of the 35 tools at NRF, 23 were found through code on nrf.com, 5 through DNS records, 5 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nrf.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/nrf.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.