# What does Circana use? Circana (npd.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-16). - Industry: Market Research - Size: 1,001–5,000 employees - Based in: Port Washington, United States - Founded: 1967 - LinkedIn: https://www.linkedin.com/company/wearecircana ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Wix](https://www.runsonwhat.com/reverse/wix) | Website & CMS | Custom domain, Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records | | | [POWR](https://www.runsonwhat.com/reverse/powr) | Marketing | Website code | | | [Meltwater](https://www.runsonwhat.com/reverse/meltwater) | Marketing | DNS verification records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | ## Recent changes at Circana - 2026-10-16: started using [Fastly](https://www.runsonwhat.com/reverse/fastly) - 2026-10-16: started using [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) - 2026-10-16: started using [OneTrust](https://www.runsonwhat.com/reverse/onetrust) - 2026-10-16: started using [POWR](https://www.runsonwhat.com/reverse/powr) - 2026-10-16: started using [Sentry](https://www.runsonwhat.com/reverse/sentry) ## FAQ ### What tools does Circana use? As of October 2026, runsonwhat has found 15 tools at Circana (npd.com) in public records. Edge & Hosting: Fastly. Data & Observability: Google Tag Manager and Sentry. Go-to-market: Wix, Pardot and POWR. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 16, 2026. ### What email provider does Circana use? Circana uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 701,686 companies runsonwhat tracks. ### What analytics tools does Circana use? Circana uses Google Tag Manager for analytics, according to runsonwhat (October 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on npd.com. Google Tag Manager is used by 488,683 companies runsonwhat tracks. ### What is Circana's website built with? Circana uses Wix for its website, according to runsonwhat (October 2026). runsonwhat found Wix through a subdomain that points at Wix and code on npd.com. Wix is used by 50,916 companies runsonwhat tracks. ### What marketing software does Circana use? Circana uses Pardot for marketing, alongside POWR and Meltwater, according to runsonwhat (October 2026). runsonwhat found Pardot through a subdomain that points at Pardot and a DNS verification record. Pardot is used by 19,913 companies runsonwhat tracks. ### What monitoring tools does Circana use? Circana uses Sentry for monitoring, according to runsonwhat (October 2026). runsonwhat found Sentry through Sentry code on npd.com. Sentry is used by 76,958 companies runsonwhat tracks. ### Does Circana use SendGrid? Yes. runsonwhat found SendGrid at Circana through email records that authorize SendGrid. SendGrid is a Email Delivery tool used by 191,048 companies runsonwhat tracks. ### Has Circana changed tools recently? Yes. On runsonwhat's rechecks, Circana started using Fastly, Google Tag Manager and OneTrust (latest on October 16, 2026). A change counts only between two checks of npd.com done the same way. ### Which companies have a tech stack similar to Circana's? The companies with the stacks most like Circana's are HarbourVest Partners, WCG Clinical Services, DCU and Skyguide, according to runsonwhat (October 2026). Each shares 4 to 7 tools with Circana, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Circana uses? runsonwhat reads public records only. Of the 15 tools at Circana, 6 were found through DNS records, 5 through code on npd.com, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and npd.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/npd.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.