# What does NOW use?

NOW (nowtv.it) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-11-10).

- Based in: Italy

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records | 2024-04 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Klarna](https://www.runsonwhat.com/reverse/klarna) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code |  |
| [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code |  |
| [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code |  |
| [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code |  |
| [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |

## FAQ

### What tools does NOW use?

As of November 2026, runsonwhat has found 17 tools at NOW (nowtv.it) in public records. Edge & Hosting: Amazon Web Services and Akamai. Application: React, Next.js and PayPal. Data & Observability: Datadog, Adobe Experience Platform Tags and Optimizely. Go-to-market: Meta Pixel and Apollo.io. Company Ops: Microsoft 365, Proofpoint and OneTrust. Last checked November 10, 2026.

### What cloud does NOW run on?

NOW uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on nowtv.it. Amazon Web Services is used by 147,664 companies runsonwhat tracks.

### What sales tools does NOW use?

The sales tools runsonwhat has found at NOW are Apollo.io (November 2026); no CRM shows up in NOW's public records. runsonwhat found Apollo.io through Apollo.io code on nowtv.it. Apollo.io is used by 11,602 companies runsonwhat tracks.

### What email provider does NOW use?

NOW uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 737,877 companies runsonwhat tracks.

### What payment provider does NOW use?

NOW uses PayPal for payments and billing, alongside Klarna, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on nowtv.it. PayPal is used by 35,169 companies runsonwhat tracks.

### What analytics tools does NOW use?

NOW uses Adobe Experience Platform for analytics, alongside Adobe Analytics, according to runsonwhat (November 2026). runsonwhat found Adobe Experience Platform through Adobe Experience Platform code on nowtv.it. Adobe Experience Platform is used by 6,489 companies runsonwhat tracks.

### How long has NOW used Akamai?

NOW has used Akamai since at least April 2024, going by the first public certificate of the nowtv.it subdomain that points at Akamai.

### Does NOW use Meta Pixel?

Yes. runsonwhat found Meta Pixel at NOW through a DNS verification record for Meta Pixel and code on nowtv.it. Meta Pixel is a Ads & Pixels tool used by 423,323 companies runsonwhat tracks.

### How does runsonwhat know what NOW uses?

runsonwhat reads public records only. Of the 17 tools at NOW, 12 were found through code on nowtv.it, 3 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nowtv.it about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/nowtv.it (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.