# What does @NOW use? @NOW (nowtv.com) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Entertainment - Size: 201–1,000 employees - Based in: London, United Kingdom - Founded: 2012 - LinkedIn: https://www.linkedin.com/company/10983400 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Klarna](https://www.runsonwhat.com/reverse/klarna) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code | | | [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | | [Ada](https://www.runsonwhat.com/reverse/ada) | Support & Docs | Website code | | | [Khoros](https://www.runsonwhat.com/reverse/khoros) | Support & Docs | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | ## Recent changes at @NOW - 2026-11-10: started using [Bing Webmaster](https://www.runsonwhat.com/reverse/bing-wmt) ## FAQ ### What tools does @NOW use? As of November 2026, runsonwhat has found 22 tools at @NOW (nowtv.com) in public records. Edge & Hosting: Amazon Web Services and Akamai. Application: React, Next.js and PayPal. Data & Observability: Datadog, Adobe Experience Platform Tags and Optimizely. Go-to-market: Meta Pixel, Salesforce and Apollo.io. Company Ops: Microsoft 365, Proofpoint and OneTrust. Last checked November 10, 2026. ### What cloud does @NOW run on? @NOW uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on nowtv.com. Amazon Web Services is used by 147,365 companies runsonwhat tracks. ### What CRM does @NOW use? @NOW uses Salesforce for its CRM, alongside Apollo.io, according to runsonwhat (November 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on nowtv.com. Salesforce is used by 35,356 companies runsonwhat tracks. ### What email provider does @NOW use? @NOW uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 732,493 companies runsonwhat tracks. ### What does @NOW use for customer support? @NOW uses Ada for customer support and documentation, alongside Khoros, according to runsonwhat (November 2026). runsonwhat found Ada through Ada code on nowtv.com. Ada is used by 258 companies runsonwhat tracks. ### What payment provider does @NOW use? @NOW uses PayPal for payments and billing, alongside Klarna, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on nowtv.com. PayPal is used by 35,169 companies runsonwhat tracks. ### Does @NOW use Meta Pixel? Yes. runsonwhat found Meta Pixel at @NOW through a DNS verification record for Meta Pixel and code on nowtv.com. Meta Pixel is a Ads & Pixels tool used by 422,075 companies runsonwhat tracks. ### Has @NOW changed tools recently? Yes. On runsonwhat's rechecks, @NOW started using Bing Webmaster (latest on November 10, 2026). A change counts only between two checks of nowtv.com done the same way. ### Which companies have a tech stack similar to @NOW's? The companies with the stacks most like @NOW's are Articulate Global, Immersive, Brex and Incorta, according to runsonwhat (November 2026). Each shares 5 to 9 tools with @NOW, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what @NOW uses? runsonwhat reads public records only. Of the 22 tools at @NOW, 15 were found through code on nowtv.com, 3 through email records, 2 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nowtv.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/nowtv.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.