# What does NOW CFO use? NOW CFO (nowcfo.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-11-03). - Industry: Accounting - Size: 201–1,000 employees - Based in: Salt Lake City, United States - Founded: 2004 - LinkedIn: https://www.linkedin.com/company/nowcfo ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2026-09 | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) | Marketing | DNS verification records | | | [Clickagy](https://www.runsonwhat.com/reverse/clickagy) | Sales & CRM | Website code | | | [CallTrackingMetrics](https://www.runsonwhat.com/reverse/calltrackingmetrics) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records | | | [PowerDMARC](https://www.runsonwhat.com/reverse/powerdmarc) | Security & Compliance | Email records | | ## Recent changes at NOW CFO - 2026-10-27: stopped using [X Ads](https://www.runsonwhat.com/reverse/x-ads) - 2026-10-27: stopped using [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) - 2026-10-27: stopped using [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) - 2026-10-27: stopped using [Google Analytics](https://www.runsonwhat.com/reverse/ga) - 2026-10-27: stopped using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) - 2026-10-27: stopped using [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) - 2026-10-27: stopped using [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) - 2026-10-27: started using [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) - 2026-10-19: started using [OpenAI](https://www.runsonwhat.com/reverse/openai) ## FAQ ### What tools does NOW CFO use? As of November 2026, runsonwhat has found 30 tools at NOW CFO (nowcfo.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Tag Manager, Hotjar and Matomo. Go-to-market: WordPress, HubSpot and Rank Math. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked November 3, 2026. ### What cloud does NOW CFO run on? NOW CFO uses WP Engine for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine and code on nowcfo.com. WP Engine is used by 52,090 companies runsonwhat tracks. ### What CRM does NOW CFO use? NOW CFO uses HubSpot for its CRM, alongside ZoomInfo and Clickagy, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on nowcfo.com. HubSpot is used by 97,132 companies runsonwhat tracks. ### What email provider does NOW CFO use? NOW CFO uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 728,022 companies runsonwhat tracks. ### What analytics tools does NOW CFO use? NOW CFO uses Google Tag Manager for analytics, alongside Hotjar and Matomo, according to runsonwhat (November 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on nowcfo.com. Google Tag Manager is used by 515,709 companies runsonwhat tracks. ### What is NOW CFO's website built with? NOW CFO uses WordPress for its website, alongside Rank Math and HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on nowcfo.com. WordPress is used by 606,919 companies runsonwhat tracks. ### How long has NOW CFO used HubSpot CMS? NOW CFO has used HubSpot CMS since at least September 2026, going by the first public certificate of the nowcfo.com subdomain that points at HubSpot CMS. ### Does NOW CFO use jQuery? Yes. runsonwhat found jQuery at NOW CFO through jQuery code on nowcfo.com. jQuery is a Frontend tool used by 928,448 companies runsonwhat tracks. ### Does NOW CFO use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at NOW CFO; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so NOW CFO may use more AI tools than these. ### Has NOW CFO changed tools recently? Yes. On runsonwhat's rechecks, NOW CFO started using Microsoft Azure and OpenAI (latest on October 27, 2026) and stopped using X Ads, Microsoft Ads and Crazy Egg (latest on October 27, 2026). A change counts only between two checks of nowcfo.com done the same way. ### How does runsonwhat know what NOW CFO uses? runsonwhat reads public records only. Of the 30 tools at NOW CFO, 14 were found through code on nowcfo.com, 7 through DNS records, 6 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nowcfo.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/nowcfo.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.