# What does Nova use? Nova (nova.is) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-10). - Industry: Telecommunications - Size: 51–200 employees - Based in: Reykjavík, Iceland - Founded: 2007 - LinkedIn: https://www.linkedin.com/company/nova-iceland ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code | | | [Siteimprove](https://www.runsonwhat.com/reverse/siteimprove) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Email records, Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2020-03 | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [MailerLite](https://www.runsonwhat.com/reverse/mailerlite) | Marketing | Email records | | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | | [Adform](https://www.runsonwhat.com/reverse/adform) | Ads & Pixels | Website code | | | [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records | | | [TeamViewer](https://www.runsonwhat.com/reverse/teamviewer) | Dev Tools | DNS verification records | | | [CookieHub](https://www.runsonwhat.com/reverse/cookiehub) | Security & Compliance | Website code | | ## FAQ ### What tools does Nova use? As of October 2026, runsonwhat has found 33 tools at Nova (nova.is) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: GSAP, React and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Apple Business and Mailchimp Transactional. Last checked October 10, 2026. ### What cloud does Nova run on? Nova uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 45,887 companies runsonwhat tracks. ### What CRM does Nova use? Nova uses HubSpot for its CRM, alongside Calendly and Apollo.io, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on nova.is. HubSpot is used by 92,695 companies runsonwhat tracks. ### What email provider does Nova use? Nova uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,079 companies runsonwhat tracks. ### What does Nova use for customer support? Nova uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on nova.is. Zendesk is used by 41,180 companies runsonwhat tracks. ### What analytics tools does Nova use? Nova uses Google Analytics for analytics, alongside Google Tag Manager, PostHog and Siteimprove, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on nova.is. Google Analytics is used by 859,705 companies runsonwhat tracks. ### How long has Nova used HubSpot CMS? Nova has used HubSpot CMS since at least March 2020, going by the first public certificate of the nova.is subdomain that points at HubSpot CMS. ### Does Nova use Cloudflare? Yes. runsonwhat found Cloudflare at Nova through DNS records that point at Cloudflare and email records. Cloudflare is a CDN & Edge tool used by 695,778 companies runsonwhat tracks. ### Does Nova use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Nova; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Nova may use more AI tools than these. ### Which companies have a tech stack similar to Nova's? The companies with the stacks most like Nova's are Entone, Bateman Groundworks, Hotovo and Forster Systems, according to runsonwhat (October 2026). Each shares 6 to 10 tools with Nova, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Nova uses? runsonwhat reads public records only. Of the 33 tools at Nova, 18 were found through code on nova.is, 7 through DNS records, 6 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nova.is about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/nova.is (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.