# What does NorthRow use?

NorthRow (northrow.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-10-29).

- Industry: Software
- Size: 11–50 employees
- Based in: London, United Kingdom
- Founded: 2010
- LinkedIn: https://www.linkedin.com/company/id-pal

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records |  |
| [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2022-05 |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Email records |  |
| [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code |  |
| [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Email records |  |
| [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records, Email records |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [NordPass](https://www.runsonwhat.com/reverse/nordpass) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does NorthRow use?

As of October 2026, runsonwhat has found 30 tools at NorthRow (northrow.com) in public records. Edge & Hosting: Cloudflare, Amazon Route 53 and WP Engine. Application: jQuery and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 29, 2026.

### What cloud does NorthRow run on?

NorthRow uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through WP Engine code on northrow.com. WP Engine is used by 51,634 companies runsonwhat tracks.

### What CRM does NorthRow use?

NorthRow uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 95,422 companies runsonwhat tracks.

### What email provider does NorthRow use?

NorthRow uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 715,812 companies runsonwhat tracks.

### What does NorthRow use for customer support?

NorthRow uses Intercom for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Intercom through Intercom code on northrow.com. Intercom is used by 9,037 companies runsonwhat tracks.

### What analytics tools does NorthRow use?

NorthRow uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on northrow.com. Google Analytics is used by 897,801 companies runsonwhat tracks.

### How long has NorthRow used HubSpot CMS?

NorthRow has used HubSpot CMS since at least May 2022, going by the first public certificate of the northrow.com subdomain that points at HubSpot CMS.

### Does NorthRow use jQuery?

Yes. runsonwhat found jQuery at NorthRow through jQuery code on northrow.com. jQuery is a Frontend tool used by 924,989 companies runsonwhat tracks.

### Which companies have a tech stack similar to NorthRow's?

The companies with the stacks most like NorthRow's are Floatbot.AI, Purple WiFi, The Rocca Sisters Team - Recommended In Real Estate - Royal Lepage Burloak and Insight Services, according to runsonwhat (October 2026). Each shares 5 to 13 tools with NorthRow, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what NorthRow uses?

runsonwhat reads public records only. Of the 30 tools at NorthRow, 18 were found through code on northrow.com, 5 through DNS records, 5 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and northrow.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/northrow.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
