# What does North use? North (north.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-10-10). - Industry: Fintech - Based in: Troy, United States - Founded: 1992 - LinkedIn: https://www.linkedin.com/company/northpayments ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | DNS verification records, Website code | | | [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | DNS verification records, Website code | | | [HeyGen](https://www.runsonwhat.com/reverse/heygen) | Marketing | DNS verification records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code | | | [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | | [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records | | | [Wiz](https://www.runsonwhat.com/reverse/wiz) | Security & Compliance | DNS verification records | | ## FAQ ### What tools does North use? As of October 2026, runsonwhat has found 30 tools at North (north.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Adobe Fonts and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 10, 2026. ### What cloud does North run on? North uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on north.com. Amazon Web Services is used by 145,080 companies runsonwhat tracks. ### What CRM does North use? North uses HubSpot for its CRM, alongside Zoho, according to runsonwhat (October 2026). runsonwhat found HubSpot through a DNS verification record for HubSpot and code on north.com. HubSpot is used by 92,642 companies runsonwhat tracks. ### What email provider does North use? North uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 705,061 companies runsonwhat tracks. ### What analytics tools does North use? North uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on north.com. Google Analytics is used by 858,651 companies runsonwhat tracks. ### What marketing software does North use? North uses HeyGen for marketing, according to runsonwhat (October 2026). runsonwhat found HeyGen through a DNS verification record for HeyGen. HeyGen is used by 87 companies runsonwhat tracks. ### Does North use Google Fonts? Yes. runsonwhat found Google Fonts at North through Google Fonts code on north.com. Google Fonts is a Media & UI tool used by 795,061 companies runsonwhat tracks. ### Does North use AI tools? Yes. runsonwhat has found Anthropic at North; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so North may use more AI tools than these. ### Which companies have a tech stack similar to North's? The companies with the stacks most like North's are JobStreet.com, LastPass US LP, Emburse and Aroundtown SA, according to runsonwhat (October 2026). Each shares 12 to 18 tools with North, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what North uses? runsonwhat reads public records only. Of the 30 tools at North, 14 were found through code on north.com, 13 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and north.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/north.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.