# What does Norrøna use? Norrøna (norrona.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-10-23). - Industry: Outdoor - Size: 51–200 employees - Based in: Norway - Founded: 1929 - LinkedIn: https://www.linkedin.com/company/norrona-sport-as ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Cloudinary](https://www.runsonwhat.com/reverse/cloudinary) | Media & UI | Website code | | | [Ory](https://www.runsonwhat.com/reverse/ory) | Auth & Identity | Custom domain | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Cookie Information](https://www.runsonwhat.com/reverse/cookie-information) | Security & Compliance | Website code | | ## Recent changes at Norrøna - 2026-10-23: started using [Anthropic](https://www.runsonwhat.com/reverse/anthropic) - 2026-10-16: started using [Google Analytics](https://www.runsonwhat.com/reverse/ga) - 2026-10-16: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) - 2026-10-16: started using [Hotjar](https://www.runsonwhat.com/reverse/hotjar) - 2026-10-16: started using [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) - 2026-10-16: started using [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) - 2026-10-16: started using [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) ## FAQ ### What tools does Norrøna use? As of October 2026, runsonwhat has found 26 tools at Norrøna (norrona.com) in public records. Edge & Hosting: Cloudflare. Application: GSAP, Anthropic and Cloudinary. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Atlassian. Last checked October 23, 2026. ### What CRM does Norrøna use? Norrøna uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on norrona.com. Salesforce is used by 34,154 companies runsonwhat tracks. ### What email provider does Norrøna use? Norrøna uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on norrona.com. Google Workspace is used by 403,656 companies runsonwhat tracks. ### What does Norrøna use for customer support? Norrøna uses Intercom for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Intercom through Intercom code on norrona.com. Intercom is used by 8,831 companies runsonwhat tracks. ### What analytics tools does Norrøna use? Norrøna uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on norrona.com. Google Analytics is used by 883,029 companies runsonwhat tracks. ### What marketing software does Norrøna use? Norrøna uses Mailchimp for marketing, alongside Klaviyo, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on norrona.com. Mailchimp is used by 115,375 companies runsonwhat tracks. ### Does Norrøna use Cloudflare? Yes. runsonwhat found Cloudflare at Norrøna through DNS records that point at Cloudflare and email records. Cloudflare is a CDN & Edge tool used by 704,733 companies runsonwhat tracks. ### Does Norrøna use AI tools? Yes. runsonwhat has found Anthropic at Norrøna; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Norrøna may use more AI tools than these. ### Has Norrøna changed tools recently? Yes. On runsonwhat's rechecks, Norrøna started using Anthropic, Google Analytics and Google Ads (latest on October 23, 2026). A change counts only between two checks of norrona.com done the same way. ### Which companies have a tech stack similar to Norrøna's? The companies with the stacks most like Norrøna's are Detectify, VivaCity, Newtesc and Transparent.ai, according to runsonwhat (October 2026). Each shares 2 to 13 tools with Norrøna, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Norrøna uses? runsonwhat reads public records only. Of the 26 tools at Norrøna, 16 were found through code on norrona.com, 5 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and norrona.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/norrona.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.