# What does The Non-Obvious Company use?

The Non-Obvious Company (nonobvious.com) shows public evidence of 8 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: Management Consulting
- Size: 11–50 employees
- Based in: Oakton, United States
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/non-obvious-company

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Kit](https://www.runsonwhat.com/reverse/convertkit) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |

## FAQ

### What tools does The Non-Obvious Company use?

As of November 2026, runsonwhat has found 8 tools at The Non-Obvious Company (nonobvious.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Data & Observability: Google Analytics. Go-to-market: Kit. Company Ops: Microsoft 365 and SendGrid. Last checked November 11, 2026.

### What email provider does The Non-Obvious Company use?

The Non-Obvious Company uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on nonobvious.com. Microsoft 365 is used by 733,996 companies runsonwhat tracks.

### What analytics tools does The Non-Obvious Company use?

The Non-Obvious Company uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on nonobvious.com. Google Analytics is used by 903,880 companies runsonwhat tracks.

### What marketing software does The Non-Obvious Company use?

The Non-Obvious Company uses Kit for marketing, according to runsonwhat (November 2026). runsonwhat found Kit through Kit code on nonobvious.com. Kit is used by 4,190 companies runsonwhat tracks.

### Does The Non-Obvious Company use Cloudflare?

Yes. runsonwhat found Cloudflare at The Non-Obvious Company through DNS records that point at Cloudflare and code on nonobvious.com. Cloudflare is a CDN & Edge tool used by 733,057 companies runsonwhat tracks.

### How does runsonwhat know what The Non-Obvious Company uses?

runsonwhat reads public records only. Of the 8 tools at The Non-Obvious Company, 2 were found through code on nonobvious.com, 2 through DNS records, 2 through email records, 1 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nonobvious.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/nonobvious.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.