# What does NI use? NI (ni.com) shows public evidence of 45 tools, according to runsonwhat (last checked 2026-10-20). - Industry: IT Services - Size: 5,001–10,000 employees - Based in: Austin, United States - Founded: 1976 - LinkedIn: https://www.linkedin.com/company/niglobal ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [MongoDB Atlas](https://www.runsonwhat.com/reverse/mongodb) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Custom domain, Website code | | | [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code | | | [Dynatrace](https://www.runsonwhat.com/reverse/dynatrace) | Monitoring | DNS verification records, Website code | | | [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Website code | | | [Adobe Target](https://www.runsonwhat.com/reverse/adobe-target) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Custom domain | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | DNS verification records, Email records, Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code | | | [Adobe Experience Manager](https://www.runsonwhat.com/reverse/adobe-aem) | Website & CMS | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records, Website code | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records, Website code | | | [Rippling](https://www.runsonwhat.com/reverse/rippling) | People & HR | DNS verification records | | | [Wiz](https://www.runsonwhat.com/reverse/wiz) | Security & Compliance | DNS verification records | | | [Google Threat Intelligence DTM](https://www.runsonwhat.com/reverse/google-dtm) | Security & Compliance | DNS verification records | | | [Traction Guest](https://www.runsonwhat.com/reverse/traction-guest) | Security & Compliance | DNS verification records | | ## Recent changes at NI - 2026-10-09: started using [Traction Guest](https://www.runsonwhat.com/reverse/traction-guest) ## FAQ ### What tools does NI use? As of October 2026, runsonwhat has found 45 tools at NI (ni.com) in public records. Edge & Hosting: Cloudflare and Fastly. Application: Vimeo and MongoDB Atlas. Data & Observability: Google Analytics, Google Tag Manager and Adobe Analytics. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026. ### What CRM does NI use? NI uses Salesforce for its CRM, alongside 6sense, according to runsonwhat (October 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce. Salesforce is used by 34,297 companies runsonwhat tracks. ### What email provider does NI use? NI uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,067 companies runsonwhat tracks. ### What analytics tools does NI use? NI uses Google Analytics for analytics, alongside Google Tag Manager, Adobe Analytics and Adobe Experience Platform, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ni.com. Google Analytics is used by 888,679 companies runsonwhat tracks. ### What is NI's website built with? NI uses Adobe Experience Manager for its website, according to runsonwhat (October 2026). runsonwhat found Adobe Experience Manager through Adobe Experience Manager code on ni.com. Adobe Experience Manager is used by 4,182 companies runsonwhat tracks. ### What marketing software does NI use? NI uses Pardot for marketing, according to runsonwhat (October 2026). runsonwhat found Pardot through a DNS verification record for Pardot and email records. Pardot is used by 20,434 companies runsonwhat tracks. ### Does NI use Cloudflare? Yes. runsonwhat found Cloudflare at NI through DNS records that point at Cloudflare and code on ni.com. Cloudflare is a CDN & Edge tool used by 707,935 companies runsonwhat tracks. ### Has NI changed tools recently? Yes. On runsonwhat's rechecks, NI started using Traction Guest (latest on October 9, 2026). A change counts only between two checks of ni.com done the same way. ### Which companies have a tech stack similar to NI's? The companies with the stacks most like NI's are AMERICAN SYSTEMS, Value Tech, Texas Capital Bank and Emerson.com, according to runsonwhat (October 2026). Each shares 10 to 24 tools with NI, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what NI uses? runsonwhat reads public records only. Of the 45 tools at NI, 23 were found through DNS records, 16 through code on ni.com, 3 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ni.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/ni.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.