# What does NiCE use? NiCE (nexidia.com) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Software - Size: 5,001–10,000 employees - Based in: Atlanta, United States - Founded: 2000 - LinkedIn: https://www.linkedin.com/company/nice-systems ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code | | | [ElevenLabs](https://www.runsonwhat.com/reverse/elevenlabs) | AI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [Dreamdata](https://www.runsonwhat.com/reverse/dreamdata) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Custom domain | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Email records | 2020-03 | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Email records, Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [Storylane](https://www.runsonwhat.com/reverse/storylane) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | | [UserWay](https://www.runsonwhat.com/reverse/userway) | Security & Compliance | Website code | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [Cisco Secure Email](https://www.runsonwhat.com/reverse/cisco-email) | Security & Compliance | Email records | | ## FAQ ### What tools does NiCE use? As of October 2026, runsonwhat has found 31 tools at NiCE (nexidia.com) in public records. Application: Google Fonts, Next.js and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Atlassian and CookieYes. Last checked October 20, 2026. ### What CRM does NiCE use? NiCE uses Salesforce for its CRM, alongside 6sense, according to runsonwhat (October 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce. Salesforce is used by 34,157 companies runsonwhat tracks. ### What email provider does NiCE use? NiCE uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 712,519 companies runsonwhat tracks. ### What analytics tools does NiCE use? NiCE uses Google Analytics for analytics, alongside Google Tag Manager and Dreamdata, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on nexidia.com. Google Analytics is used by 883,361 companies runsonwhat tracks. ### What is NiCE's website built with? NiCE uses WordPress for its website, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on nexidia.com. WordPress is used by 598,763 companies runsonwhat tracks. ### What marketing software does NiCE use? NiCE uses Pardot for marketing, alongside Marketo and Storylane, according to runsonwhat (October 2026). runsonwhat found Pardot through a subdomain that points at Pardot and a DNS verification record, and NiCE has used it since at least March 2020. Pardot is used by 20,365 companies runsonwhat tracks. ### How long has NiCE used Pardot? NiCE has used Pardot since at least March 2020, going by the first public certificate of the nexidia.com subdomain that points at Pardot. ### Does NiCE use Google Fonts? Yes. runsonwhat found Google Fonts at NiCE through Google Fonts code on nexidia.com. Google Fonts is a Media & UI tool used by 811,964 companies runsonwhat tracks. ### Does NiCE use AI tools? Yes. runsonwhat has found Anthropic and ElevenLabs at NiCE; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so NiCE may use more AI tools than these. ### Which companies have a tech stack similar to NiCE's? The companies with the stacks most like NiCE's are NiCE, NiCE, Aircall.io and Respond.io, according to runsonwhat (October 2026). Each shares 16 to 27 tools with NiCE, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what NiCE uses? runsonwhat reads public records only. Of the 31 tools at NiCE, 22 were found through code on nexidia.com, 4 through DNS records, 2 through subdomains that point at the vendor, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nexidia.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/nexidia.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.