# What does New Waterloo use?

New Waterloo (newwaterloo.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Hospitality
- Size: 201–1,000 employees
- Based in: Austin, United States
- Founded: 2009
- LinkedIn: https://www.linkedin.com/company/newwaterloo

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, DNS records, Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code |  |

## FAQ

### What tools does New Waterloo use?

As of October 2026, runsonwhat has found 15 tools at New Waterloo (newwaterloo.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Google Cloud. Application: jQuery, Vimeo and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Crazy Egg. Go-to-market: Google Ads and Mailchimp. Company Ops: Google Workspace, Apple Business and Osano. Last checked October 20, 2026.

### What cloud does New Waterloo run on?

New Waterloo uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through Google Cloud code on newwaterloo.com. Google Cloud is used by 75,938 companies runsonwhat tracks.

### What email provider does New Waterloo use?

New Waterloo uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on newwaterloo.com. Google Workspace is used by 403,688 companies runsonwhat tracks.

### What analytics tools does New Waterloo use?

New Waterloo uses Google Analytics for analytics, alongside Google Tag Manager and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on newwaterloo.com. Google Analytics is used by 884,635 companies runsonwhat tracks.

### What marketing software does New Waterloo use?

New Waterloo uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 115,576 companies runsonwhat tracks.

### Does New Waterloo use jQuery?

Yes. runsonwhat found jQuery at New Waterloo through jQuery code on newwaterloo.com. jQuery is a Frontend tool used by 918,327 companies runsonwhat tracks.

### How does runsonwhat know what New Waterloo uses?

runsonwhat reads public records only. Of the 15 tools at New Waterloo, 10 were found through code on newwaterloo.com, 2 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and newwaterloo.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/newwaterloo.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.