# What does The News & Observer use? The News & Observer (newsobserver.com) shows public evidence of 51 tools, according to runsonwhat (last checked 2026-10-19). - Industry: Newspapers - Size: 201–1,000 employees - Based in: Raleigh, United States - Founded: 1894 - LinkedIn: https://www.linkedin.com/company/the-news-&-observer ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [TollBit](https://www.runsonwhat.com/reverse/tollbit) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | | [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code | | | [Marfeel](https://www.runsonwhat.com/reverse/marfeel) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website code | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website code | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website code | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website code | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code | | | [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code | | | [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code | | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code | | | [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code | | | [33Across](https://www.runsonwhat.com/reverse/33across) | Ads & Pixels | Website code | | | [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code | | | [MGID](https://www.runsonwhat.com/reverse/mgid) | Ads & Pixels | Website code | | | [Smart Ad Server](https://www.runsonwhat.com/reverse/smart-ad-server) | Ads & Pixels | Website code | | | [Infolinks](https://www.runsonwhat.com/reverse/infolinks) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | | [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code | | | [SparkPost](https://www.runsonwhat.com/reverse/sparkpost) | Email Delivery | Custom domain | | ## FAQ ### What tools does The News & Observer use? As of October 2026, runsonwhat has found 51 tools at The News & Observer (newsobserver.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Amazon CloudFront. Application: Google Fonts, Anthropic and TollBit. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: Google Ads, Mailchimp and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 19, 2026. ### What cloud does The News & Observer run on? The News & Observer uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 75,252 companies runsonwhat tracks. ### What sales tools does The News & Observer use? The sales tools runsonwhat has found at The News & Observer are Demandbase and Bombora (October 2026); no CRM shows up in The News & Observer's public records. runsonwhat found Demandbase through Demandbase code on newsobserver.com. ### What email provider does The News & Observer use? The News & Observer uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 704,091 companies runsonwhat tracks. ### What analytics tools does The News & Observer use? The News & Observer uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Amplitude, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on newsobserver.com. Google Analytics is used by 856,369 companies runsonwhat tracks. ### What marketing software does The News & Observer use? The News & Observer uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 113,457 companies runsonwhat tracks. ### Does The News & Observer use Google Fonts? Yes. runsonwhat found Google Fonts at The News & Observer through Google Fonts code on newsobserver.com. Google Fonts is a Media & UI tool used by 793,468 companies runsonwhat tracks. ### Does The News & Observer use AI tools? Yes. runsonwhat has found Anthropic and TollBit at The News & Observer; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The News & Observer may use more AI tools than these. ### Which companies have a tech stack similar to The News & Observer's? The companies with the stacks most like The News & Observer's are Calgary Herald, Edmonton Journal, Calgary Sun and Shaw Local, according to runsonwhat (October 2026). Each shares 37 to 38 tools with The News & Observer, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The News & Observer uses? runsonwhat reads public records only. Of the 51 tools at The News & Observer, 36 were found through code on newsobserver.com, 8 through DNS records, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and newsobserver.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/newsobserver.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.